Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

GIT001

Course Name:

Publication Design

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. HASİP PEKTAŞ

Course Lecturer(s):

Prof. Dr. Hasip Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:	Introducing the publication design, Teaching page layout, To comprehend the importance of typography in publication design, To have applications for text-visual relationship in the design of the publication,
Course Content:	The course covers introduction to publication design, sample design studies, grid and page layout, publication design based project development, typography, design of image-text relationship.

Learning Outcomes

The students who have succeeded in this course;
1) Knows the basic concepts of the publication design process,
2) Knows printed, periodicals and electronic publications and their features,
3) Knows the basic principles of typography in publication design.
4) Produces appropriate solutions in publication design.

Course Flow Plan

Week	Subject	Related Preparation
1)	The purpose and operation of the publication design course	Computer, projector
2)	Introduction to publication design and general principles of publication design	Computer, projector
3)	Types of print design: Newspaper, magazine, book, product catalog, newsletter, etc.	Computer, projector
4)	Publication design types in digital environment: Electronic publications, mobile supported electronic publications, new media applications.	Computer, projector
5)	Design strategies in publication design: Publication technology, Printing types and techniques, Modular design	Computer, projector
6)	Publication design elements: Format, layout, typography, images, color	Computer, projector
7)	Page layout: Page size, column, page composition, typesetting, positive-negative space 1. HOMEWORK DELIVERY	Computer, projector
8)	Typography: Hierarchy, text length, line spacing, legibility, text	Computer, projector
9)	Images: Illustrations/illustration, graphics, photographs, drawings	Computer, projector
10)	Color: Color relations, emphasis, tone, contrast, harmony	Computer, projector
11)	Publication design and ethics	Computer, projector
12)	Vector and pixel-based programs in broadcast design. 2. DELIVERY OF HOMEWORK	Computer, projector
13)	Publication design examples: Magazine, Newspaper, Brochure, Book, E-book.	Computer, projector
14)	Evaluation on publication designs. Sharing on social media. TERM PROJECT DELIVERY	Computer, projector

Sources

Course Notes / Textbooks:	Görsel İletişim ve Grafik Tasarım (Prof. Dr. Tevfik Fikret Uçar)
References:	Basın İlanlarında Grafik Tasarım ve Layout, (Prof. Dr. Hasip Pektaş)

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1	1	2	1
1) To have the necessary knowledge and skills about computer technologies required to produce designs.	1	2	1	1
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	2	1	2	2
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	2	1	2	1
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	1	2	1	2
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	2	1	3	1
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	1	1	2	1
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	2	1	1	1
3) To be able to analyze and use design-oriented thinking processes for visual communication products.	2	1	2	1
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2	2	2	3
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	2	2	2	2
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	1	1	2	2
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	2	2	2	1

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.	2
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	1
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	1
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	2
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	2
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	2
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	1
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.	2
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	2
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	1
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	1

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Homework Assignments	2	25
Quizzes	1	30
Midterms	1	20
Final	1	50
Total Workload		125