Visual Communication Design
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: GIT404
Course Name: Portfolio and Presentation Design
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Prof. Dr. HASİP PEKTAŞ
Course Lecturer(s): Hatice Öz Pektaş
Course Assistants:

Course Objective and Content

Course Objectives: The aim of this course is for students to create an original portfolio design that includes their own design work. Throughout the semester, the use of the Adobe Indesign program will be taught from a beginner level and students will be able to create their portfolios on this platform. It is aimed to provide both theoretical and practical courses so that they can include the digital / printed content they have created in other courses in their portfolios.
Course Content: This course; What is personal presentation? Personal presentation techniques. Monogram and business card design. Preparing a resume and letter of intent, Job interview techniques. Body language. Objects for promotion. Participation in competitions and exhibitions. Ways of personal presentation on social media., Portfolio. Portfolio types. Digital portfolio. Digital portfolio environments. Digital portfolio software., Preparing presentations with software such as Microsoft Powerpoint, Keynote, Adobe Acrobat., Digital portfolio design processes. Selection of digital portfolio environment., Selection of work for presentation., Formats and technical specifications of works., Creation of digital portfolio flow chart. Grouping of works to be presented., Digital portfolio interface design., Typography in digital portfolio., Use of color and image elements in digital portfolio., Examination of digital portfolio sites / media., Use of sound elements in digital portfolio. Multimedia features in the digital portfolio. Jury evaluation where the works done during the term are presented; includes the following topics.

Learning Outcomes

The students who have succeeded in this course;
1) Understands the basic concepts in the field of Visual Communication Design
2) Creates alternative solutions to visual communication problems using the language of design and art.

Course Flow Plan

Week Subject Related Preparation
1) Introduction to portfolio and presentation design, course overview and expectations. -
2) Personal identity, design language, and goal setting. -
3) Types, formats, and platforms of portfolios. -
4) Theoretical knowledge on effective communication and presentation strategies. -
5) Preparation of résumé, artist statement, and cover letter. -
6) Planning portfolio structure and starting content selection. -
7) Editing selected projects and creating narrative flow. -
8) Applying visual hierarchy, typography, and grid systems. -
9) Layout design and analysis of digital vs. printed portfolios. -
10) Presentation techniques, body language, and tone of voice practices. -
11) Presentation of draft portfolios and critical feedback. -
12) Personal branding, digital identity, and creating an online portfolio. -
13) Final adjustments to portfolios and presentations. -
14) Final presentations and individual evaluation sessions. -

Sources

Course Notes / Textbooks: Designing a Digital Portfolio" – Cynthia L. Baron
References: "Show Your Work!" – Austin Kleon
"Slide:ology – The Art and Science of Creating Great Presentations" – Nancy Duarte
"Portfolio Design" – Harold Linton

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 112
Midterms 2 8
Total Workload 120