Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

ILT301

Course Name:

Political Communication

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. ESRA BAYHANTOPÇU

Course Lecturer(s):

Dr. Övünç Meriç Fermanoğlu

Course Assistants:

Course Objective and Content

Course Objectives:	This course aims to provide a comprehensive understanding of media and political communication in social sciences, as well as to improve the students’ necessary skills required for their academic studies.
Course Content:	The course will be covered by following topics: introduction to political communication, political communication theories, media, and political communication relations, political campaigns.

Learning Outcomes

The students who have succeeded in this course;
1) Define main theories and current research in the field of political communication
2) Identify and explain key concepts in political communication
3) Recognize and describe the role of political communication as it is practiced by the mass media, political candidates, political actors, and the electorate.
4) To practice and think about political campaigns
5) Underestand the role and impact of communication in public opinion process, elections and political campaigns

Course Flow Plan

Week	Subject	Related Preparation
1)	Course interview- Introduction to political communication
2)	The development of the concept of democracy and political communication - persuasion
3)	Political communication and its interdisciplinary relationship Actors of political communication
4)	Political communication theories: Basic concepts and definitions
5)	Political communication theories: The Role of the Audience
6)	Political agenda and public opinion and the spiral of silence
7)	Agenda Setting and Framing (In-class practice)
8)	Midterm exam
9)	Media, democracy and ideology
10)	Political communication, advertising and campaigns
11)	New media and political communication
12)	Project presentations
13)	Project presentations
14)	Final Exam

Sources

Course Notes / Textbooks:	• Aysel Aziz, Siyasal İletişim, Nobel akademik yayıncılık • Darren Lilleker, Siyasal İletişim temel kavramlar, Kaktüs yayınları • Övünç Meriç Fermanoğlu, Yeni Medya, Siyasal İletişim ve Dijital Demokrasi
References:	• Erol Çankaya, Siyasal iletişim dünyada ve Türkiye’de, İmge kitabevi • Necati Özkan, Seçim kazandıran kampanyalar, Mediacat • Nazife Güngör, İletişim kuram ve yaklaşımlar, Siyasal kitabevi

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1	1	1	1	2
1) To have the necessary knowledge and skills about computer technologies required to produce designs.	2	1	1	2	1
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	3	2	1	2	1
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	1	1	1	1	1
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	1	1	2	1	1
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	2	2	1	1	1
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	1	2	1	3	2
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	2	1	2	2	2
3) To be able to analyze and use design-oriented thinking processes for visual communication products.	1	1	1	2	1
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2	1	1	2	1
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	1	2	2	2	1
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	1	1	1	2	2
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	1	2	1	1	1

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.	1
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.	2
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.	1
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.	1
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.	2
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.	1
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.	1
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.	2
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.	1
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.	2
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.	1
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.	2
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Project	10	30
Homework Assignments	9	27
Midterms	2	6
Final	2	6
Total Workload		117