| Logistics Management | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | GIT202 | ||||
| Course Name: | Ad Graphics Apps | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Prof. Dr. HASİP PEKTAŞ | ||||
| Course Lecturer(s): | Prof. Dr. Hasip Pektaş | ||||
| Course Assistants: |
| Course Objectives: | 1.To introduce the factors of design and visual communication in transferring the graphic design to the application areas, 2.To give basic information and make applications in this field. 3. To prepare a press release for the product and service to be promoted. 4. To have application studies to comprehend the layout and basic design principles. |
| Course Content: | Theoretical and practical training on advertising graphics is carried out within the scope of the course. Advertising logic, creative idea development, language and strategy in advertising, types of advertising campaigns, sample advertisement reviews and advertising graphic project development through desktop publishing software constitute the content of the course. |
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The students who have succeeded in this course;
1) Preparing a promotional strategy for the advertisement of a product or organization. 2) Writing title, text and slogan in accordance with the strategy, creating an image element. 3) Designing advertisements using title, text, slogan and image elements. 4) To be able to benefit from layout principles in Graphic Design and Applications. |
| Week | Subject | Related Preparation |
| 1) | Examining newspapers and magazines in terms of press advertisements among communication tools. Advantages-disadvantages of communication tools. | |
| 2) | Importance of Direct Mail as an advertising medium. Detailed research about the organization or product to be designed for the press release, determination of the promotion strategy. | |
| 3) | Comprehending the functions of the elements that make up the press advertisements, the types of title, text, image element (photograph, illustration, cartoon) and slogan and the issues to be considered in determining them. | |
| 4) | Writing titles, texts and slogans, creating visual elements in accordance with the strategy of the magazine or newspaper advertisements to be prepared. | |
| 5) | Evaluating the prepared title, text, slogan and image elements in group work | |
| 6) | Visual expression and layout in graphic design. Layout types. | |
| 7) | Midterm Exam / Project Delivery | |
| 8) | Features that should be in a successful layout. Do not analyze on original samples. | |
| 9) | Making press flyer drafts using the prepared title, text, slogan and image elements. | |
| 10) | Evaluation and conclusion on at least 2 press releases to be prepared. | |
| 11) | Examination of design problems in small advertisements. Analysis of samples. | |
| 12) | Designing 2 different small advertisements. | |
| 13) | Banner design. Designing 2 banners. | |
| 14) | Final Exam / Project Delivery |
| Course Notes / Textbooks: | Görsel İletişim ve Grafik Tasarım (Prof. Dr. Tevfik Fikret Uçar) |
| References: | Basın İlanlarında Grafik Tasarım ve Layout, (Prof. Dr. Hasip Pektaş) |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
|---|---|---|---|---|
| Program Outcomes |
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Study Hours Out of Class | 1 | 20 |
| Project | 1 | 50 |
| Final | 1 | 50 |
| Total Workload | 120 | |