Visual Communication Design
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: GIT203
Course Name: Basic Typography
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Prof. Dr. HATİCE ÖZ PEKTAŞ
Course Lecturer(s): Hatice Öz Pektaş
Course Assistants:

Course Objective and Content

Course Objectives: To give information about the history of typography, basic terms, basic fonts. To teach typographic design criteria in the light of applied projects.
Course Content: Form-content relations, geometric abstraction and simplification, visual hierarchy, typographic composition and methods of creating integrity.

Learning Outcomes

The students who have succeeded in this course;
1) They reach the ability to recognize and use the style features of typefaces.
2) They can gain visual meanings by learning the relationship between space and text designs.
3) They can create their own font family by learning the structural features of the fonts.

Course Flow Plan

Week Subject Related Preparation
1) Typography definition and history
2) Art movements and their effects on typography
3) Art movements and their effects on typography
4) Assignment Information and Evaluation
5) Terminologie
6) Typographic design criteria
7) Assignment Information and Evaluation
8) Midterm Exams
9) Reviewing standards in typography
10) Examining advanced typographic applications with examples
11) Assignment Information and Evaluation
12) Creative typography
13) Evaluation of experimental typography in digital environment
14) Evaluation of experimental typography in digital environment
15) Final

Sources

Course Notes / Textbooks: Typography 1998,CreativeTypography 1999, Basic Typography 1999
References: Typography 1998,CreativeTypography 1999, Basic Typography 1999

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. 1 2 3
1) To have the necessary knowledge and skills about computer technologies required to produce designs. 1 3 2
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. 1 2 1
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes. 2 2 2
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. 2 2 2
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. 2 2 2
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. 2 1 1
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. 1 2 2
3) To be able to analyze and use design-oriented thinking processes for visual communication products. 2 1 3
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. 2 1 2
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. 1 2 1
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. 2 2 3
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. 2 1 3

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. 2
1) To have the necessary knowledge and skills about computer technologies required to produce designs. 1
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. 2
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes. 3
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. 3
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. 1
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. 2
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. 3
3) To be able to analyze and use design-oriented thinking processes for visual communication products. 2
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. 2
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. 2
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. 2
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. 2

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final Sözlü 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 100
PERCENTAGE OF FINAL WORK %
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Midterms 1 55 2 57
Final 1 55 2 57
Total Workload 114