Visual Communication Design
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: GIT104
Course Name: Computer Visual Design
Semester: Spring
Course Credits:
ECTS
4
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Prof. Dr. HATİCE ÖZ PEKTAŞ
Course Lecturer(s): Prof. Dr. Hatice Öz Pektaş
Course Assistants:

Course Objective and Content

Course Objectives: To gain proficiency in preparing and editing various visuals using computer programs.
Course Content: During the course, terms related to the field of digital design are explained. Pixel and vector-based image editing and creation programs are used. Information on the interface and usage of the basic programs used to produce visual designs in computer environment is given with the design principles.

Learning Outcomes

The students who have succeeded in this course;
1) Organizes images in computer environment,
2) Creates new visuals in computer environment,
3) Uses pixel and vector based software

Course Flow Plan

Week Subject Related Preparation
1) Overview of the types of software used for electronic image creation and processing n/a
2) Vector Drawing n/a
3) Image processing n/a
4) File storage and retrieval considerations n/a
5) Computer as a visualization tool: Traditional and computer graphics techniques, choosing the right software program. n/a
6) Overview of the use of vector graphics, introduction of tools and menu options n/a
7) Application of learned techniques in creative project n/a
8) Midterm n/a
9) Color models and systems n/a
10) Image manipulation: introduction of tools and menu options n/a
11) Image processing: File size and storage issues n/a
12) Working Between Adobe Photoshop and Adobe Illustrator n/a
13) Application of learned techniques in creative project n/a
14) Final exam n/a

Sources

Course Notes / Textbooks: Özge Mardi Bayar, Grafik Tasarım Rehberi, Kodlab Yayın Dağıtım, 2019.
References: Özge Mardi Bayar, Grafik Tasarım Rehberi, Kodlab Yayın Dağıtım, 2019.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. 1 2 2
1) To have the necessary knowledge and skills about computer technologies required to produce designs. 1 2 2
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. 2 3 1
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes. 2 3
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. 1 2 3
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. 1 2 2
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. 2 1 2
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. 2 2 1
3) To be able to analyze and use design-oriented thinking processes for visual communication products. 2 3 1
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. 2 1 2
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. 3 2 1
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. 2 2 2
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. 1 1 2

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. 1
1) To have the necessary knowledge and skills about computer technologies required to produce designs. 2
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. 2
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes. 2
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. 2
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. 2
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. 1
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. 2
3) To be able to analyze and use design-oriented thinking processes for visual communication products. 3
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. 3
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. 2
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. 3
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. 2

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Midterms 1 42 42
Final 1 56 56
Total Workload 98