ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Management Information Systems (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code: | MIS064 | ||||
| Course Name: | Digitalization of Communication | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. ŞEBNEM ÖZDEMİR | ||||
| Course Lecturer(s): | İpek Aldatmaz Şener | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | This course aims to provide students with an in depth understanding of how to manage communication challenges in today’s digital-centric era. We will examine knowledge of approaches and theories that deal with how emerging technologies, Internet and social media shape communication in today’s work environment. |
| Course Content: | Digital experience Online Presence & User Experience Search Engine Optimization Social media platforms and user devices Message distribution Content strategy Digital channel planning Online reputation management Audience targeting Programmatic marketing Influencer marketing Artificial intelligence and emerging technologies |
Learning Outcomes
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The students who have succeeded in this course;
1) Upon completion of this course, students will be able to: Understand the digital landscape including many platforms and mediums that are available for communication. 2) Learn and obtain an in-depth understanding of best practices emerging in digital communication 3) Assess and perceive the attributes, features and benefits of media platforms in the digital world 4) Evaluate and classify the different types of social media platforms and technologies 5) Recognize the strengths and weaknesses of social media platforms and how organizations are effectively using them to achieve their objectives. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Meet & Greet Introduction of the syllabus and curriculum | No preparation is required. |
| 2) | Digital Communication Strategy, The Digital Media Landscape Omni-Channel Communication, Monitoring, Privacy, Regulation | No preparation is required. |
| 3) | The Communication Model: What is Social Media? Social Media Strategy 1: Social Networks, Chat, Blogs, Influencers | No preparation is required. |
| 4) | Social Media Strategy 2: Knowledge sharing, media sharing Measuring social media | No preparation is required. |
| 5) | Mobile 1: Mobile Apps, Mobile-first strategy, Location-based technologies | No preparation is required. |
| 6) | Mobile 2: Mobile Apps, Mobile-first strategy, Location-based technologies | No preparation is required. |
| 7) | Search Engines: SEO, SEM, Online Reputation Management Reflection Paper Assignment Due | No preparation is required. |
| 8) | Digital Channel Planning: Channel Mix, Editorial Calendars, Integrated Campaigns, Measurement | No preparation is required. |
| 9) | Online Presence & User Experience Customer Journey & UX, Websites, Email, Landing Pages | No preparation is required. |
| 10) | Digital Advertising: Digital Display, Out-of-Home, Native Ads, Programmatic Buying | No preparation is required. |
| 11) | Content Marketing 1: Content Strategy, e-Newsletters, Lead Generation, Influencer Marketing | No preparation is required. |
| 12) | Content Marketing 2: Content Strategy, e-Newsletters, Lead Generation, Influencer Marketing | No preparation is required. |
| 13) | AI & Emerging Trends in Digital Communication : Machine Learning, IoT, Digital Analytics, Digital Media Strategy Assessment Due | No preparation is required. |
| 14) | AI & Emerging Trends in Digital Communication 2: Machine Learning, IoT, Digital Analytics | No preparation is required. |
| 15) | Final Exam Period | No preparation is required. |
Sources
| Course Notes / Textbooks: | Belirli bir ders kitabı bulunmamaktadır. There is no textbook. |
| References: | Argenti, P. A., & Barnes, C. M. (2009). Digital strategies for powerful corporate communications. New York, NY: McGraw- Hill. Freberg, K. (2021). Social media for strategic communication: Creative strategies and research-based applications. Sage Publications. Quesenberry, K. A. (2020). Social media strategy: Marketing, advertising, and public relations in the consumer revolution. Rowman & Littlefield Publishers Selected readings, videos, and online lectures as necessary will be made available by the instructor. |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 2 | 2 | 2 | 2 | 2 | ||||||||
| 2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 2 | 2 | 1 | 2 | 1 | ||||||||
| 3) Uses different information technologies and systems for understanding and solving various business problems. | 3 | 3 | 3 | 2 | 2 | ||||||||
| 4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 | 2 | 2 | 2 | 2 | ||||||||
| 5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 | 2 | 1 | 1 | 3 | ||||||||
| 6) Gains technical and managerial contributions to IT projects and takes responsibility. | 3 | 2 | 3 | 2 | |||||||||
| 7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 | 2 | 2 | 2 | 2 | ||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 | 1 | 1 | 1 | 1 | ||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 2 | 2 | 2 | 2 | 2 | ||||||||
| 10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 2 | 2 | 2 | 2 | 3 | ||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 2 | 2 | 2 | 3 | 3 | ||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 2 | 2 | 2 | 2 | 2 | ||||||||
| 13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 | 1 | 2 | 2 | 2 | ||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 2 |
| 2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 1 |
| 3) | Uses different information technologies and systems for understanding and solving various business problems. | 2 |
| 4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 2 |
| 5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 1 |
| 6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 3 |
| 7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 2 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 2 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 2 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 1 | % 30 |
| Project | 1 | % 20 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 6 | 18 |
| Project | 8 | 26 |
| Homework Assignments | 8 | 26 |
| Final | 7 | 25 |
| Total Workload | 137 | |