Physiotherapy (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

SHM022

Course Name:

Public Relations in Health Institutions

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. DİLEK KOLCA

Course Lecturer(s):

Öğr. Gör. DİLEK KOLCA

Course Assistants:

Course Objective and Content

Course Objectives:

In this course, the place of public relations in health institutions, the organization of public relations, recognizing the society and personnel of health enterprises, introducing the enterprise to the society, marketing processes and methods are examined. The aim of the course is to explain the concepts and practices related to the discipline of public relations from the perspective of health enterprises.

Course Content:

This course includes students' understanding of the process and practices of public relations and the development of public relations, associating related fields with the health sector.

Learning Outcomes

The students who have succeeded in this course;
1) Understand the basic concepts and definitions of public relations,
2) İşletme yönetiminde halkla ilişkilerin rolünü kavrayabilir,
3) Dünyada ve Türkiye’de sağlık sektöründe halkla ilişkilerin rolünü bilir,
4) Learns the characteristics that people working in the public relations department of hospitals should have,
5) To be able to comprehend the existing problems in public relations practices in health institutions and to suggest solutions,
6) Comprehend the contribution of advertisement on public relations activities in health institutions,
7) Understands the importance of social responsibility as a public relations activity in health institutions,

Course Flow Plan

Week	Subject	Related Preparation
1)	General Information About the Purpose, Method and Resources of the Course
2)	The Concept of Public Relations and Its Historical Development
3)	Public Relations and Other Related Fields
4)	Reasons Revealing the Need for Public Relations in Health Institutions
5)	Main Purposes and Principles Followed in Public Relations
6)	Organization of Public Relations Unit in Health Institutions
7)	Public Relations Process in Health Institutions
8)	MIDTERM
9)	Public Relations Activities in Health Institutions
10)	Tools, Materials and Methods Used in Public Relations Activities
11)	Qualities Required for Persons to Work in the Public Relations Department in Hospitals
12)	Main Problems Encountered in Public Relations Practices in Health Institutions and Solution Suggestions
13)	Social Responsibility and Advertising as a Public Relations Activity in Healthcare Institutions
14)	An overview
15)	Final examination

Sources

Course Notes / Textbooks:	Tengilimoğlu, D. (2010). Sağlık Kuruluşlarında Halkla İlişkiler, Ankara: Gazi Kitapevi.
References:	Canöz, K. (2010). Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Konya: Palet Yayınları. Işık, M. (2015). Hastanelerde Halkla İlişkiler, Konya: Eğitim Kitabevi Yayınları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Has the ability to use information technologies and devices that require special expertise effectively.
2) Combining the basic principles of science with technology, he/she has an effective application skill in the field of physical therapy and rehabilitation
3) Has knowledge about treatment methods for muscle and skeletal systems.
4) He/she has the competence to use information technologies.
5) Be able to follow the innovations, changes and developments in science and technology and analyze them with an integrated approach.
6) He/she has the knowledge of the techniques and methods necessary to apply physical therapy, and the knowledge of ethical principles and rules.
7) Follows the knowledge in the field by using a foreign language at least at the A2 General Level of the European Language Portfolio.
8) He/she uses information and communication technologies together with computer software at the minimum level of European Computer Use License required by his/her field.
9) It has a lifelong learning awareness and directs its learning to an advanced education level in the same field or a profession at the same level.
10) It provides assistance for and for the social environment related to social responsibility. The skin becomes an example with appearance, appearance and.
11) Has sufficient awareness of individual and public health, environmental protection and occupational safety.
12) He/she has the experience of working with other fields that may be related to his/her field.
13) Has sufficient awareness of occupational health and safety issues.
14) In case of encountering an unforeseen situation in matters related to his/her field, he/she takes responsibility and develops solutions.
15) He/she carries out a given task independently by using his/her basic knowledge about physiotherapy.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has the ability to use information technologies and devices that require special expertise effectively.
2)	Combining the basic principles of science with technology, he/she has an effective application skill in the field of physical therapy and rehabilitation
3)	Has knowledge about treatment methods for muscle and skeletal systems.
4)	He/she has the competence to use information technologies.
5)	Be able to follow the innovations, changes and developments in science and technology and analyze them with an integrated approach.
6)	He/she has the knowledge of the techniques and methods necessary to apply physical therapy, and the knowledge of ethical principles and rules.
7)	Follows the knowledge in the field by using a foreign language at least at the A2 General Level of the European Language Portfolio.
8)	He/she uses information and communication technologies together with computer software at the minimum level of European Computer Use License required by his/her field.
9)	It has a lifelong learning awareness and directs its learning to an advanced education level in the same field or a profession at the same level.
10)	It provides assistance for and for the social environment related to social responsibility. The skin becomes an example with appearance, appearance and.
11)	Has sufficient awareness of individual and public health, environmental protection and occupational safety.
12)	He/she has the experience of working with other fields that may be related to his/her field.
13)	Has sufficient awareness of occupational health and safety issues.
14)	In case of encountering an unforeseen situation in matters related to his/her field, he/she takes responsibility and develops solutions.
15)	He/she carries out a given task independently by using his/her basic knowledge about physiotherapy.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	45
Midterms	1	5
Final	1	5
Total Workload		55