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Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

SHM022

Course Name:

Public Relations in Health Institutions

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. DİLEK KOLCA

Course Lecturer(s):

Öğr. Gör. DİLEK KOLCA

Course Assistants:

Course Objective and Content

Course Objectives:

In this course, the place of public relations in health institutions, the organization of public relations, recognizing the society and personnel of health enterprises, introducing the enterprise to the society, marketing processes and methods are examined. The aim of the course is to explain the concepts and practices related to the discipline of public relations from the perspective of health enterprises.

Course Content:

This course includes students' understanding of the process and practices of public relations and the development of public relations, associating related fields with the health sector.

Learning Outcomes

The students who have succeeded in this course;
1) Understand the basic concepts and definitions of public relations,
2) İşletme yönetiminde halkla ilişkilerin rolünü kavrayabilir,
3) Dünyada ve Türkiye’de sağlık sektöründe halkla ilişkilerin rolünü bilir,
4) Learns the characteristics that people working in the public relations department of hospitals should have,
5) To be able to comprehend the existing problems in public relations practices in health institutions and to suggest solutions,
6) Comprehend the contribution of advertisement on public relations activities in health institutions,
7) Understands the importance of social responsibility as a public relations activity in health institutions,

Course Flow Plan

Week	Subject	Related Preparation
1)	General Information About the Purpose, Method and Resources of the Course
2)	The Concept of Public Relations and Its Historical Development
3)	Public Relations and Other Related Fields
4)	Reasons Revealing the Need for Public Relations in Health Institutions
5)	Main Purposes and Principles Followed in Public Relations
6)	Organization of Public Relations Unit in Health Institutions
7)	Public Relations Process in Health Institutions
8)	MIDTERM
9)	Public Relations Activities in Health Institutions
10)	Tools, Materials and Methods Used in Public Relations Activities
11)	Qualities Required for Persons to Work in the Public Relations Department in Hospitals
12)	Main Problems Encountered in Public Relations Practices in Health Institutions and Solution Suggestions
13)	Social Responsibility and Advertising as a Public Relations Activity in Healthcare Institutions
14)	An overview
15)	Final examination

Sources

Course Notes / Textbooks:	Tengilimoğlu, D. (2010). Sağlık Kuruluşlarında Halkla İlişkiler, Ankara: Gazi Kitapevi.
References:	Canöz, K. (2010). Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Konya: Palet Yayınları. Işık, M. (2015). Hastanelerde Halkla İlişkiler, Konya: Eğitim Kitabevi Yayınları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form.
2) Have knowledge about research methods of drugs and necessary resources related to the profession.
3) Has knowledge about regulations and legislation related to pharmacy and drugs.
4) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
5) Has enough awareness about individual and public health, environmental protection and occupational safety.
6) Has the ability to use computer programs in the field of pharmacy.
7) Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field.
8) Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field.
9) Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage.
10) They act in accordance with quality management and processes.
11) In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use.
12) Have the discipline necessary for team work, high communication skills, technical and application knowledge.
13) It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field.
14) As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form.
2)	Have knowledge about research methods of drugs and necessary resources related to the profession.
3)	Has knowledge about regulations and legislation related to pharmacy and drugs.
4)	Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
5)	Has enough awareness about individual and public health, environmental protection and occupational safety.
6)	Has the ability to use computer programs in the field of pharmacy.
7)	Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field.
8)	Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field.
9)	Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage.
10)	They act in accordance with quality management and processes.
11)	In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use.
12)	Have the discipline necessary for team work, high communication skills, technical and application knowledge.
13)	It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field.
14)	As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	45
Midterms	1	5
Final	1	5
Total Workload		55