| Oral and Dental Health | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | SHM022 | ||||
| Course Name: | Public Relations in Health Institutions | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Öğr. Gör. DİLEK KOLCA | ||||
| Course Lecturer(s): |
Öğr. Gör. DİLEK KOLCA |
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| Course Assistants: |
| Course Objectives: | In this course, the place of public relations in health institutions, the organization of public relations, recognizing the society and personnel of health enterprises, introducing the enterprise to the society, marketing processes and methods are examined. The aim of the course is to explain the concepts and practices related to the discipline of public relations from the perspective of health enterprises. |
| Course Content: | This course includes students' understanding of the process and practices of public relations and the development of public relations, associating related fields with the health sector. |
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The students who have succeeded in this course;
1) Understand the basic concepts and definitions of public relations, 2) İşletme yönetiminde halkla ilişkilerin rolünü kavrayabilir, 3) Dünyada ve Türkiye’de sağlık sektöründe halkla ilişkilerin rolünü bilir, 4) Learns the characteristics that people working in the public relations department of hospitals should have, 5) To be able to comprehend the existing problems in public relations practices in health institutions and to suggest solutions, 6) Comprehend the contribution of advertisement on public relations activities in health institutions, 7) Understands the importance of social responsibility as a public relations activity in health institutions, |
| Week | Subject | Related Preparation |
| 1) | General Information About the Purpose, Method and Resources of the Course | |
| 2) | The Concept of Public Relations and Its Historical Development | |
| 3) | Public Relations and Other Related Fields | |
| 4) | Reasons Revealing the Need for Public Relations in Health Institutions | |
| 5) | Main Purposes and Principles Followed in Public Relations | |
| 6) | Organization of Public Relations Unit in Health Institutions | |
| 7) | Public Relations Process in Health Institutions | |
| 8) | MIDTERM | |
| 9) | Public Relations Activities in Health Institutions | |
| 10) | Tools, Materials and Methods Used in Public Relations Activities | |
| 11) | Qualities Required for Persons to Work in the Public Relations Department in Hospitals | |
| 12) | Main Problems Encountered in Public Relations Practices in Health Institutions and Solution Suggestions | |
| 13) | Social Responsibility and Advertising as a Public Relations Activity in Healthcare Institutions | |
| 14) | An overview | |
| 15) | Final examination |
| Course Notes / Textbooks: | Tengilimoğlu, D. (2010). Sağlık Kuruluşlarında Halkla İlişkiler, Ankara: Gazi Kitapevi. |
| References: | Canöz, K. (2010). Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Konya: Palet Yayınları. Işık, M. (2015). Hastanelerde Halkla İlişkiler, Konya: Eğitim Kitabevi Yayınları. |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
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| Program Outcomes | ||||||||||||||||
| 1) He/ She has a basic level of theoretical and practical knowledge about oral and dental health. | ||||||||||||||||
| 2) He/ She knows and applies the ethical principles and rules in the field. | ||||||||||||||||
| 3) He/ She participate in sterilization and disinfection studies. | ||||||||||||||||
| 4) He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions. | ||||||||||||||||
| 5) He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level. | ||||||||||||||||
| 6) He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning. | ||||||||||||||||
| 7) He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects. | ||||||||||||||||
| 8) He/ She communicates effectively, | ||||||||||||||||
| 9) He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | ||||||||||||||||
| 10) He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field. | ||||||||||||||||
| 11) He/ She contributes to social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field. | ||||||||||||||||
| 12) He/ She behaves and participates in the quality management and processes. | ||||||||||||||||
| 13) He/ She has enough awareness about individual and public health, environmental protection and occupational safety. | ||||||||||||||||
| 14) He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning. | ||||||||||||||||
| 15) His/ Her appearance, attitude, attitude and behavior make it an example for society. | ||||||||||||||||
| 16) Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health. | ||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | He/ She has a basic level of theoretical and practical knowledge about oral and dental health. | |
| 2) | He/ She knows and applies the ethical principles and rules in the field. | |
| 3) | He/ She participate in sterilization and disinfection studies. | |
| 4) | He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions. | |
| 5) | He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level. | |
| 6) | He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning. | |
| 7) | He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |
| 8) | He/ She communicates effectively, | |
| 9) | He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 10) | He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field. | |
| 11) | He/ She contributes to social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field. | |
| 12) | He/ She behaves and participates in the quality management and processes. | |
| 13) | He/ She has enough awareness about individual and public health, environmental protection and occupational safety. | |
| 14) | He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning. | |
| 15) | His/ Her appearance, attitude, attitude and behavior make it an example for society. | |
| 16) | Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Midterms | 1 | % 40 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 45 |
| Midterms | 1 | 5 |
| Final | 1 | 5 |
| Total Workload | 55 | |