Course Introduction and Application Information

Course Code:

SHM022

Course Name:

Public Relations in Health Institutions

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Array

TR-NQF-HE:Array. Master`s Degree

QF-EHEA:Array

EQF-LLL:Array. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. DİLEK KOLCA

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

In this course, the place of public relations in health institutions, the organization of public relations, recognizing the society and personnel of health enterprises, introducing the enterprise to the society, marketing processes and methods are examined. The aim of the course is to explain the concepts and practices related to the discipline of public relations from the perspective of health enterprises.

Course Content:

This course includes students' understanding of the process and practices of public relations and the development of public relations, associating related fields with the health sector.

Learning Outcomes

The students who have succeeded in this course;
1) Understand the basic concepts and definitions of public relations,
2) İşletme yönetiminde halkla ilişkilerin rolünü kavrayabilir,
3) Dünyada ve Türkiye’de sağlık sektöründe halkla ilişkilerin rolünü bilir,
4) Learns the characteristics that people working in the public relations department of hospitals should have,
5) To be able to comprehend the existing problems in public relations practices in health institutions and to suggest solutions,
6) Comprehend the contribution of advertisement on public relations activities in health institutions,
7) Understands the importance of social responsibility as a public relations activity in health institutions,

Course Flow Plan

Week	Subject	Related Preparation
1)	General Information About the Purpose, Method and Resources of the Course
2)	The Concept of Public Relations and Its Historical Development
3)	Public Relations and Other Related Fields
4)	Reasons Revealing the Need for Public Relations in Health Institutions
5)	Main Purposes and Principles Followed in Public Relations
6)	Organization of Public Relations Unit in Health Institutions
7)	Public Relations Process in Health Institutions
8)	MIDTERM
9)	Public Relations Activities in Health Institutions
10)	Tools, Materials and Methods Used in Public Relations Activities
11)	Qualities Required for Persons to Work in the Public Relations Department in Hospitals
12)	Main Problems Encountered in Public Relations Practices in Health Institutions and Solution Suggestions
13)	Social Responsibility and Advertising as a Public Relations Activity in Healthcare Institutions
14)	An overview
15)	Final examination

Sources

Course Notes / Textbooks:	Tengilimoğlu, D. (2010). Sağlık Kuruluşlarında Halkla İlişkiler, Ankara: Gazi Kitapevi.
References:	Canöz, K. (2010). Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Konya: Palet Yayınları. Işık, M. (2015). Hastanelerde Halkla İlişkiler, Konya: Eğitim Kitabevi Yayınları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	45
Midterms	1	5
Final	1	5
Total Workload		55