Operation Room Services (Evening Education)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: SHM022
Course Name: Public Relations in Health Institutions
Semester: Fall
Course Credits:
ECTS
2
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Departmental Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Öğr. Gör. DİLEK KOLCA
Course Lecturer(s): Öğr. Gör. DİLEK KOLCA
Course Assistants:

Course Objective and Content

Course Objectives: In this course, the place of public relations in health institutions, the organization of public relations, recognizing the society and personnel of health enterprises, introducing the enterprise to the society, marketing processes and methods are examined. The aim of the course is to explain the concepts and practices related to the discipline of public relations from the perspective of health enterprises.
Course Content: This course includes students' understanding of the process and practices of public relations and the development of public relations, associating related fields with the health sector.

Learning Outcomes

The students who have succeeded in this course;
1) Understand the basic concepts and definitions of public relations,
2) İşletme yönetiminde halkla ilişkilerin rolünü kavrayabilir,
3) Dünyada ve Türkiye’de sağlık sektöründe halkla ilişkilerin rolünü bilir,
4) Learns the characteristics that people working in the public relations department of hospitals should have,
5) To be able to comprehend the existing problems in public relations practices in health institutions and to suggest solutions,
6) Comprehend the contribution of advertisement on public relations activities in health institutions,
7) Understands the importance of social responsibility as a public relations activity in health institutions,

Course Flow Plan

Week Subject Related Preparation
1) General Information About the Purpose, Method and Resources of the Course
2) The Concept of Public Relations and Its Historical Development
3) Public Relations and Other Related Fields
4) Reasons Revealing the Need for Public Relations in Health Institutions
5) Main Purposes and Principles Followed in Public Relations
6) Organization of Public Relations Unit in Health Institutions
7) Public Relations Process in Health Institutions
8) MIDTERM
9) Public Relations Activities in Health Institutions
10) Tools, Materials and Methods Used in Public Relations Activities
11) Qualities Required for Persons to Work in the Public Relations Department in Hospitals
12) Main Problems Encountered in Public Relations Practices in Health Institutions and Solution Suggestions
13) Social Responsibility and Advertising as a Public Relations Activity in Healthcare Institutions
14) An overview
15) Final examination

Sources

Course Notes / Textbooks: Tengilimoğlu, D. (2010). Sağlık Kuruluşlarında Halkla İlişkiler, Ankara: Gazi Kitapevi.
References: Canöz, K. (2010). Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Konya: Palet Yayınları.
Işık, M. (2015). Hastanelerde Halkla İlişkiler, Konya: Eğitim Kitabevi Yayınları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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2

3

4

5

6

7
Program Outcomes
1) Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations.
2) He / she is dominating the legislation which contains the duties and responsibilities related to his / her field.
3) Have knowledge of medical terms related to the field of operating room services.
4) Have information about ideal operating room environment.
5) Have the knowledge of surgical techniques, tools and materials used in the operating room.
6) Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility.
7) Have the knowledge and skills to perform aseptic preparations of the operating room and operating team.
8) Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination.
9) With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field.
10) They act in accordance with quality management and processes and participate in these processes.
11) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
12) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13) Has enough awareness about individual and public health, environmental protection and occupational safety.
14) It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects.
15) Its appearance, attitude, attitude and behavior make it an example for society.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations.
2) He / she is dominating the legislation which contains the duties and responsibilities related to his / her field.
3) Have knowledge of medical terms related to the field of operating room services.
4) Have information about ideal operating room environment.
5) Have the knowledge of surgical techniques, tools and materials used in the operating room.
6) Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility.
7) Have the knowledge and skills to perform aseptic preparations of the operating room and operating team.
8) Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination.
9) With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field.
10) They act in accordance with quality management and processes and participate in these processes.
11) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
12) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13) Has enough awareness about individual and public health, environmental protection and occupational safety.
14) It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects.
15) Its appearance, attitude, attitude and behavior make it an example for society.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Midterms 1 % 40
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 15 45
Midterms 1 5
Final 1 5
Total Workload 55