Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI197

Course Name:

Toxic Substances in Nutrients

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. MERVE ARICI

Course Lecturer(s):

Doctoral Lecturer Merve ARICI

Course Assistants:

Course Objective and Content

Course Objectives:	To give information about additives and natural ingredients that have toxic effects in foods and their effects, food allergy, environmental pollutants and their effects
Course Content:	Food safety, related regulations and legal regulations, food additives, toxic substances in foods due to various reasons and their effects, natural contaminants and their effects, pesticides and heavy metals, food allergy

Learning Outcomes

The students who have succeeded in this course;
1) She/He has information about toxic substances in foods and their effects
2) She/He has information about natural contaminants.
3) She/He has information about pesticides and their effects.
4) She/He has information heavy metals and their effects.
5) She/He has information about food allergy.

Course Flow Plan

Week	Subject	Related Preparation
1)	Food Safety and General Concepts
2)	Hazards in Foods I
3)	Hazards in Foods II
4)	Food Additives
5)	Environmental Contaminants I
6)	Environmental Contaminants II
7)	Mid term exam
8)	Environmental Contaminants III
9)	Detergents and Packaging Materials
10)	Natural Toxins I
11)	Natural Toxins II
12)	Food-Related Hereditary Diseases and Food Allergy
13)	Student Presentations
14)	Student Presentations
15)	Final Exam

Sources

Course Notes / Textbooks:	Dersin öğretim üyesinin notları - Lecturer's notes.
References:	• Vural, N. (2005). Toksikoloji • Carson, R. (2021). Silent Spring. Palme Yayınevi. Çeviri: Çağatay Güler • Ayaz, A., Yurttagül, M. (2008). Besinlerdeki Toksik Öğeler I-II • Zehirlenmeler & İlaç Aşırı Dozu (2012). Çeviri Editörü: Prof. Dr. Vahide Savcı

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	28
Field Work	13	27
Study Hours Out of Class	13	46
Presentations / Seminar	4	8
Homework Assignments	2	4
Quizzes	2	2
Midterms	1	1
Final	1	1
Total Workload		117