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Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI196

Course Name:

Branding in Dietetics

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr.Y.Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	After graduation, students will step into real life, learn branding and brand value classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied.

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept.
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of business management
4) To have knowledge about the realities of business life with the knowledge learned.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is brand
2)	Brandin and Marketing
3)	Brand Management
4)	Marketing resarch in brand management
5)	Positioning
6)	Corporate identity and brand expansion
7)	General evaluation
8)	Midterm Exam
9)	Brand creation
10)	Brand stories
11)	Brand identity and brand image
12)	Brand value
13)	General evaluation
14)	Final exam
15)	Final exam
16)	Final exam

Sources

Course Notes / Textbooks:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul
References:	Harvard Business Review, Capital, Forbes e-dergiler

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form.
2) Have knowledge about research methods of drugs and necessary resources related to the profession.
3) Has knowledge about regulations and legislation related to pharmacy and drugs.
4) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
5) Has enough awareness about individual and public health, environmental protection and occupational safety.
6) Has the ability to use computer programs in the field of pharmacy.
7) Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field.
8) Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field.
9) Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage.
10) They act in accordance with quality management and processes.
11) In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use.
12) Have the discipline necessary for team work, high communication skills, technical and application knowledge.
13) It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field.
14) As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form.
2)	Have knowledge about research methods of drugs and necessary resources related to the profession.
3)	Has knowledge about regulations and legislation related to pharmacy and drugs.
4)	Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
5)	Has enough awareness about individual and public health, environmental protection and occupational safety.
6)	Has the ability to use computer programs in the field of pharmacy.
7)	Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field.
8)	Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field.
9)	Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage.
10)	They act in accordance with quality management and processes.
11)	In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use.
12)	Have the discipline necessary for team work, high communication skills, technical and application knowledge.
13)	It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field.
14)	As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100