Radiotherapy Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI196

Course Name:

Branding in Dietetics

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr.Y.Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	After graduation, students will step into real life, learn branding and brand value classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied.

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept.
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of business management
4) To have knowledge about the realities of business life with the knowledge learned.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is brand
2)	Brandin and Marketing
3)	Brand Management
4)	Marketing resarch in brand management
5)	Positioning
6)	Corporate identity and brand expansion
7)	General evaluation
8)	Midterm Exam
9)	Brand creation
10)	Brand stories
11)	Brand identity and brand image
12)	Brand value
13)	General evaluation
14)	Final exam
15)	Final exam
16)	Final exam

Sources

Course Notes / Textbooks:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul
References:	Harvard Business Review, Capital, Forbes e-dergiler

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Has basic knowledge about radiotherapy, basic oncology, radiological imaging
2) Has the ability to use tools, devices and techniques related to the field in public and private health institutions.
3) Takes responsibility as a team member in solving unforeseen and complex problems encountered in applications related to the field.
4) Knows the effects of radiation on biological systems and takes necessary measures for protection against radiation for patients and employees.
5) Use medical imaging systems related to the field and evaluate the images taken.
6) Professionals, patients, patient relatives and other health care professionals communicate effectively when practicing their profession.
7) Keeps track of the data related to the studies done in the field and analyzes the data with the latest methods
8) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
9) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
10) Carries out routine controls of the devices and equipment used in the practice of his / her job and follow-up of the work where necessary (fault, maintenance).
11) The student can transfer the current and updated information about the profession by means of written and verbal communication.
12) Has the basic knowledge, ethical principles and acts in accordance with the laws, regulations and legislation related to his / her profession.
13) Has experience in working with other fields that may be related to the field.
14) Has awareness of lifelong learning.
15) Contributes to projects and activities for the social environment he lives in with the awareness of social responsibility and sets an example for the society with his external appearance.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge about radiotherapy, basic oncology, radiological imaging
2)	Has the ability to use tools, devices and techniques related to the field in public and private health institutions.
3)	Takes responsibility as a team member in solving unforeseen and complex problems encountered in applications related to the field.
4)	Knows the effects of radiation on biological systems and takes necessary measures for protection against radiation for patients and employees.
5)	Use medical imaging systems related to the field and evaluate the images taken.
6)	Professionals, patients, patient relatives and other health care professionals communicate effectively when practicing their profession.
7)	Keeps track of the data related to the studies done in the field and analyzes the data with the latest methods
8)	It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
9)	Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
10)	Carries out routine controls of the devices and equipment used in the practice of his / her job and follow-up of the work where necessary (fault, maintenance).
11)	The student can transfer the current and updated information about the profession by means of written and verbal communication.
12)	Has the basic knowledge, ethical principles and acts in accordance with the laws, regulations and legislation related to his / her profession.
13)	Has experience in working with other fields that may be related to the field.
14)	Has awareness of lifelong learning.
15)	Contributes to projects and activities for the social environment he lives in with the awareness of social responsibility and sets an example for the society with his external appearance.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100