| Operation Room Services (Evening Education) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI196 | ||||
| Course Name: | Branding in Dietetics | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
| Course Lecturer(s): | Dr.Y.Yaman Durusoy | ||||
| Course Assistants: |
| Course Objectives: | After graduation, students will step into real life, learn branding and brand value classification and properties. |
| Course Content: | The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied. |
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The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept. 2) Problem solving and self-expression after proactive participation 3) Understanding the limits of business management 4) To have knowledge about the realities of business life with the knowledge learned. |
| Week | Subject | Related Preparation |
| 1) | What is brand | |
| 2) | Brandin and Marketing | |
| 3) | Brand Management | |
| 4) | Marketing resarch in brand management | |
| 5) | Positioning | |
| 6) | Corporate identity and brand expansion | |
| 7) | General evaluation | |
| 8) | Midterm Exam | |
| 9) | Brand creation | |
| 10) | Brand stories | |
| 11) | Brand identity and brand image | |
| 12) | Brand value | |
| 13) | General evaluation | |
| 14) | Final exam | |
| 15) | Final exam | |
| 16) | Final exam |
| Course Notes / Textbooks: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
| References: | Harvard Business Review, Capital, Forbes e-dergiler |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations. | |||||||||||||||
| 2) He / she is dominating the legislation which contains the duties and responsibilities related to his / her field. | |||||||||||||||
| 3) Have knowledge of medical terms related to the field of operating room services. | |||||||||||||||
| 4) Have information about ideal operating room environment. | |||||||||||||||
| 5) Have the knowledge of surgical techniques, tools and materials used in the operating room. | |||||||||||||||
| 6) Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility. | |||||||||||||||
| 7) Have the knowledge and skills to perform aseptic preparations of the operating room and operating team. | |||||||||||||||
| 8) Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination. | |||||||||||||||
| 9) With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field. | |||||||||||||||
| 10) They act in accordance with quality management and processes and participate in these processes. | |||||||||||||||
| 11) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |||||||||||||||
| 12) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |||||||||||||||
| 13) Has enough awareness about individual and public health, environmental protection and occupational safety. | |||||||||||||||
| 14) It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |||||||||||||||
| 15) Its appearance, attitude, attitude and behavior make it an example for society. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations. | |
| 2) | He / she is dominating the legislation which contains the duties and responsibilities related to his / her field. | |
| 3) | Have knowledge of medical terms related to the field of operating room services. | |
| 4) | Have information about ideal operating room environment. | |
| 5) | Have the knowledge of surgical techniques, tools and materials used in the operating room. | |
| 6) | Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility. | |
| 7) | Have the knowledge and skills to perform aseptic preparations of the operating room and operating team. | |
| 8) | Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination. | |
| 9) | With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field. | |
| 10) | They act in accordance with quality management and processes and participate in these processes. | |
| 11) | It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 12) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
| 13) | Has enough awareness about individual and public health, environmental protection and occupational safety. | |
| 14) | It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |
| 15) | Its appearance, attitude, attitude and behavior make it an example for society. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |