ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Computer Technologies (Evening Education) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code: | UNI196 | ||||
| Course Name: | Branding in Dietetics | ||||
| Semester: | Fall | ||||
| Course Credits: |
|
||||
| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
|
||||
| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
| Course Lecturer(s): | Dr.Y.Yaman Durusoy | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | After graduation, students will step into real life, learn branding and brand value classification and properties. |
| Course Content: | The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied. |
Learning Outcomes
|
The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept. 2) Problem solving and self-expression after proactive participation 3) Understanding the limits of business management 4) To have knowledge about the realities of business life with the knowledge learned. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | What is brand | |
| 2) | Brandin and Marketing | |
| 3) | Brand Management | |
| 4) | Marketing resarch in brand management | |
| 5) | Positioning | |
| 6) | Corporate identity and brand expansion | |
| 7) | General evaluation | |
| 8) | Midterm Exam | |
| 9) | Brand creation | |
| 10) | Brand stories | |
| 11) | Brand identity and brand image | |
| 12) | Brand value | |
| 13) | General evaluation | |
| 14) | Final exam | |
| 15) | Final exam | |
| 16) | Final exam |
Sources
| Course Notes / Textbooks: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
| References: | Harvard Business Review, Capital, Forbes e-dergiler |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
|---|---|---|---|---|
| Program Outcomes |
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |