Civil Avitation Cabin Services Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI196

Course Name:

Branding in Dietetics

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr.Y.Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	After graduation, students will step into real life, learn branding and brand value classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied.

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept.
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of business management
4) To have knowledge about the realities of business life with the knowledge learned.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is brand
2)	Brandin and Marketing
3)	Brand Management
4)	Marketing resarch in brand management
5)	Positioning
6)	Corporate identity and brand expansion
7)	General evaluation
8)	Midterm Exam
9)	Brand creation
10)	Brand stories
11)	Brand identity and brand image
12)	Brand value
13)	General evaluation
14)	Final exam
15)	Final exam
16)	Final exam

Sources

Course Notes / Textbooks:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul
References:	Harvard Business Review, Capital, Forbes e-dergiler

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Explain flight processes and operation flow by using basic concepts related to aviation and aircraft.
2) Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft.
3) Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations.
4) Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period.
5) Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report.
6) Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods.
7) Explain occupational emergency operations at theory and application level and actively manage them.
8) The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation.
9) Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning.
10) Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services.
11) Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12) To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction.
13) Adopts in-team behavior and work as a team.
14) Gains knowledge of quality management, brand, presentation and the ability to represent the brand.
15) During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Explain flight processes and operation flow by using basic concepts related to aviation and aircraft.
2)	Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft.
3)	Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations.
4)	Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period.
5)	Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report.
6)	Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods.
7)	Explain occupational emergency operations at theory and application level and actively manage them.
8)	The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation.
9)	Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning.
10)	Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services.
11)	Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12)	To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction.
13)	Adopts in-team behavior and work as a team.
14)	Gains knowledge of quality management, brand, presentation and the ability to represent the brand.
15)	During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100