Visual Communication Design | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI196 | ||||
Course Name: | Branding in Dietetics | ||||
Semester: | Fall | ||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
Course Lecturer(s): | Dr.Y.Yaman Durusoy | ||||
Course Assistants: |
Course Objectives: | After graduation, students will step into real life, learn branding and brand value classification and properties. |
Course Content: | The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied. |
The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept. 2) Problem solving and self-expression after proactive participation 3) Understanding the limits of business management 4) To have knowledge about the realities of business life with the knowledge learned. |
Week | Subject | Related Preparation |
1) | What is brand | |
2) | Brandin and Marketing | |
3) | Brand Management | |
4) | Marketing resarch in brand management | |
5) | Positioning | |
6) | Corporate identity and brand expansion | |
7) | General evaluation | |
8) | Midterm Exam | |
9) | Brand creation | |
10) | Brand stories | |
11) | Brand identity and brand image | |
12) | Brand value | |
13) | General evaluation | |
14) | Final exam | |
15) | Final exam | |
16) | Final exam |
Course Notes / Textbooks: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
References: | Harvard Business Review, Capital, Forbes e-dergiler |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
|||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |||||||||||||
1) To have the necessary knowledge and skills about computer technologies required to produce designs. | |||||||||||||
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |||||||||||||
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |||||||||||||
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |||||||||||||
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |||||||||||||
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |||||||||||||
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |||||||||||||
3) To be able to analyze and use design-oriented thinking processes for visual communication products. | |||||||||||||
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |||||||||||||
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |||||||||||||
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |||||||||||||
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |
1) | To have the necessary knowledge and skills about computer technologies required to produce designs. | |
1) | To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |
1) | To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |
1) | To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |
2) | To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |
2) | To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |
3) | To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |
3) | To be able to analyze and use design-oriented thinking processes for visual communication products. | |
4) | To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |
4) | To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |
5) | Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |
6) | To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |