Psychology Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI196

Course Name:

Branding in Dietetics

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr.Y.Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	After graduation, students will step into real life, learn branding and brand value classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied.

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept.
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of business management
4) To have knowledge about the realities of business life with the knowledge learned.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is brand
2)	Brandin and Marketing
3)	Brand Management
4)	Marketing resarch in brand management
5)	Positioning
6)	Corporate identity and brand expansion
7)	General evaluation
8)	Midterm Exam
9)	Brand creation
10)	Brand stories
11)	Brand identity and brand image
12)	Brand value
13)	General evaluation
14)	Final exam
15)	Final exam
16)	Final exam

Sources

Course Notes / Textbooks:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul
References:	Harvard Business Review, Capital, Forbes e-dergiler

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Have the theoretical knowledge in major sub areas of psychology.
2) Apply psychological consepts and theories in a variety of applied settings
3) Identify and explain the cognitive, emotional and behavioral processes of human.
4) Evaluate evidence and assumptions in a scientific and critical view.
5) Collect and analyze the research data and report the findings in accordance to ethical publication rules.
6) Develop and utilize measurement tools for psychological phenomena.
7) Have the skills and abilities to follow advances in psyhology and other related sciences.
8) Have the skills and abilities to work effectively on individual and group based.
9) Have the skills and abilities to communicate in a clear and effective manner in national and international settings.
10) Behave in accordance to the professional code of ethics applied to psychology.
11) Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities.
12) Have enhanced awareness of universal values as well as human and animal rights.
13) Master a foreign language at least B1 level of European Language Portfolio.
14) Master the computer softwares within information and communication technologies at least European computer driving licence.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Have the theoretical knowledge in major sub areas of psychology.
2)	Apply psychological consepts and theories in a variety of applied settings
3)	Identify and explain the cognitive, emotional and behavioral processes of human.
4)	Evaluate evidence and assumptions in a scientific and critical view.
5)	Collect and analyze the research data and report the findings in accordance to ethical publication rules.
6)	Develop and utilize measurement tools for psychological phenomena.
7)	Have the skills and abilities to follow advances in psyhology and other related sciences.
8)	Have the skills and abilities to work effectively on individual and group based.
9)	Have the skills and abilities to communicate in a clear and effective manner in national and international settings.
10)	Behave in accordance to the professional code of ethics applied to psychology.
11)	Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities.
12)	Have enhanced awareness of universal values as well as human and animal rights.
13)	Master a foreign language at least B1 level of European Language Portfolio.
14)	Master the computer softwares within information and communication technologies at least European computer driving licence.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100