Philosophy Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI196

Course Name:

Branding in Dietetics

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr.Y.Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	After graduation, students will step into real life, learn branding and brand value classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied.

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept.
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of business management
4) To have knowledge about the realities of business life with the knowledge learned.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is brand
2)	Brandin and Marketing
3)	Brand Management
4)	Marketing resarch in brand management
5)	Positioning
6)	Corporate identity and brand expansion
7)	General evaluation
8)	Midterm Exam
9)	Brand creation
10)	Brand stories
11)	Brand identity and brand image
12)	Brand value
13)	General evaluation
14)	Final exam
15)	Final exam
16)	Final exam

Sources

Course Notes / Textbooks:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul
References:	Harvard Business Review, Capital, Forbes e-dergiler

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Gains comprehensive knowledge about the history of philosophy from antiquity to the present day.
2) Acquires analytical and critical thinking skills.
3) Obtains comprehensive knowledge about fundamental disciplines such as ontology, epistemology, ethics.
4) Acquires theoretical knowledge in the field of logic and gains the ability to apply this knowledge in practice.
5) Develops skills in close reading, logical analysis, and interpretation of philosophical texts, as well as reasoning abilities.
6) Learns philosophical inquiry and various methods of reasoning.
7) Develops a positive attitude towards lifelong learning.
8) Evaluates historical and current events from a philosophical perspective.
9) Gains the ability to conduct independent research and analysis, interpret texts, and write philosophical texts.
10) Uses English at least at the European Language Portfolio B1 General Level to follow information in the field and communicate with colleagues.
11) Expresses thoughts on philosophical topics and proposes solutions to problems in written and oral form.
12) Learns to apply philosophical inquiry skills in interdisciplinary studies and transfer these skills to other disciplines.
13) Gains a historical perspective on the deterministic relationship between philosophy and science.
14) Acquires historical knowledge about the meanings and scope of basic philosophical concepts.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Gains comprehensive knowledge about the history of philosophy from antiquity to the present day.
2)	Acquires analytical and critical thinking skills.
3)	Obtains comprehensive knowledge about fundamental disciplines such as ontology, epistemology, ethics.
4)	Acquires theoretical knowledge in the field of logic and gains the ability to apply this knowledge in practice.
5)	Develops skills in close reading, logical analysis, and interpretation of philosophical texts, as well as reasoning abilities.
6)	Learns philosophical inquiry and various methods of reasoning.
7)	Develops a positive attitude towards lifelong learning.
8)	Evaluates historical and current events from a philosophical perspective.
9)	Gains the ability to conduct independent research and analysis, interpret texts, and write philosophical texts.
10)	Uses English at least at the European Language Portfolio B1 General Level to follow information in the field and communicate with colleagues.
11)	Expresses thoughts on philosophical topics and proposes solutions to problems in written and oral form.
12)	Learns to apply philosophical inquiry skills in interdisciplinary studies and transfer these skills to other disciplines.
13)	Gains a historical perspective on the deterministic relationship between philosophy and science.
14)	Acquires historical knowledge about the meanings and scope of basic philosophical concepts.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100