Political Science and Public Administration | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI196 | ||||
Course Name: | Branding in Dietetics | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
Course Lecturer(s): | Dr.Y.Yaman Durusoy | ||||
Course Assistants: |
Course Objectives: | After graduation, students will step into real life, learn branding and brand value classification and properties. |
Course Content: | The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied. |
The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept. 2) Problem solving and self-expression after proactive participation 3) Understanding the limits of business management 4) To have knowledge about the realities of business life with the knowledge learned. |
Week | Subject | Related Preparation |
1) | What is brand | |
2) | Brandin and Marketing | |
3) | Brand Management | |
4) | Marketing resarch in brand management | |
5) | Positioning | |
6) | Corporate identity and brand expansion | |
7) | General evaluation | |
8) | Midterm Exam | |
9) | Brand creation | |
10) | Brand stories | |
11) | Brand identity and brand image | |
12) | Brand value | |
13) | General evaluation | |
14) | Final exam | |
15) | Final exam | |
16) | Final exam |
Course Notes / Textbooks: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
References: | Harvard Business Review, Capital, Forbes e-dergiler |
Course Learning Outcomes | 1 |
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3 |
4 |
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Program Outcomes | |||||||||||
1) To have knowledge about the basic theoretical debates in Political Science and Public Administration. | |||||||||||
2) To define contemporary developments, approaches and basic concepts in Political Science and Public Administration at national and international level. | |||||||||||
3) Relate the interaction of the Department of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economy, business). | |||||||||||
4) Evaluate and discuss the events in interdisciplinary dimension, acquire knowledge and skills, conduct research using social sciences methods and follow the field. | |||||||||||
5) Political and social processes that take place in Turkey and in the world, able to solve problems and the causes of these problems, on the relationship of citizens with political structures reveals scientifically. | |||||||||||
6) To design and to prepare scientific studies such as theoretical or experimental projects, reports, articles and theses, either on their own or with others, and uses qualitative and quantitative research techniques related to their field. | |||||||||||
7) To use leadership characteristics in Political Science and Public Administration with the awareness of compliance with team work. | |||||||||||
8) Develops behavior according to ethics and social values and evaluates what they have learned by deciding what they need and critically question the information they have acquired. | |||||||||||
9) Transmits the opinions, thoughts and solutions in Political Science and Public Administration to the related persons and institutions in written and oral form. | |||||||||||
10) According to the level of European Language Portfolio, a foreign language is at least A2 for Pre-Bachelor's degree according to the level of education; At least B1 for the License; To be able to use at least C1 and at least C1 General Level for PhD. | |||||||||||
11) To be able to use information and communication technologies together with computer software in at least the European Computer Driving License Basic Level (Associate) or Advanced Level (Associate and Associate) required by the department. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have knowledge about the basic theoretical debates in Political Science and Public Administration. | 1 |
2) | To define contemporary developments, approaches and basic concepts in Political Science and Public Administration at national and international level. | 1 |
3) | Relate the interaction of the Department of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economy, business). | 3 |
4) | Evaluate and discuss the events in interdisciplinary dimension, acquire knowledge and skills, conduct research using social sciences methods and follow the field. | 3 |
5) | Political and social processes that take place in Turkey and in the world, able to solve problems and the causes of these problems, on the relationship of citizens with political structures reveals scientifically. | 3 |
6) | To design and to prepare scientific studies such as theoretical or experimental projects, reports, articles and theses, either on their own or with others, and uses qualitative and quantitative research techniques related to their field. | 2 |
7) | To use leadership characteristics in Political Science and Public Administration with the awareness of compliance with team work. | 2 |
8) | Develops behavior according to ethics and social values and evaluates what they have learned by deciding what they need and critically question the information they have acquired. | 2 |
9) | Transmits the opinions, thoughts and solutions in Political Science and Public Administration to the related persons and institutions in written and oral form. | 1 |
10) | According to the level of European Language Portfolio, a foreign language is at least A2 for Pre-Bachelor's degree according to the level of education; At least B1 for the License; To be able to use at least C1 and at least C1 General Level for PhD. | 2 |
11) | To be able to use information and communication technologies together with computer software in at least the European Computer Driving License Basic Level (Associate) or Advanced Level (Associate and Associate) required by the department. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |