Interior Architecture and Environmental Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI196

Course Name:

Branding in Dietetics

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr.Y.Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	After graduation, students will step into real life, learn branding and brand value classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied.

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept.
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of business management
4) To have knowledge about the realities of business life with the knowledge learned.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is brand
2)	Brandin and Marketing
3)	Brand Management
4)	Marketing resarch in brand management
5)	Positioning
6)	Corporate identity and brand expansion
7)	General evaluation
8)	Midterm Exam
9)	Brand creation
10)	Brand stories
11)	Brand identity and brand image
12)	Brand value
13)	General evaluation
14)	Final exam
15)	Final exam
16)	Final exam

Sources

Course Notes / Textbooks:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul
References:	Harvard Business Review, Capital, Forbes e-dergiler

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art.
2) Acquiring universal knowledge in the fields within the discipline of interior architecture.
3) To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology.
4) Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole.
5) Evaluating the concept of space design through different disciplines.
6) To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people.
7) Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly.
8) To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage.
9) Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law.
10) To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications.
11) To be able to understand problems related to construction, design, application and engineering.
12) To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills.
13) According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level.
14) Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art.
2)	Acquiring universal knowledge in the fields within the discipline of interior architecture.
3)	To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology.
4)	Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole.
5)	Evaluating the concept of space design through different disciplines.
6)	To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people.
7)	Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly.
8)	To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage.
9)	Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law.
10)	To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications.
11)	To be able to understand problems related to construction, design, application and engineering.
12)	To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills.
13)	According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level.
14)	Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100