| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI193 | ||||
| Course Name: | International Business Environment | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. ELİF ÇİÇEKLİ | ||||
| Course Lecturer(s): | Dr. Elif Cicekli | ||||
| Course Assistants: |
| Course Objectives: | The aim of this course is to: 1) Introduce students to environmental forces, environmental forecasting, and environmental analysis in international business, 2) Explain the major issues in the international competitive, economic, and technological environment, 3) Familiarize students with the international cultural, demographic, social environment, 4) Provide students an understanding on the issues of ecological environment, 5) Acquaint students with the issues on international political environment and legal environment, 6) Enable students to carry out research, prepare, and present a project on the topics of the course as member of a team. |
| Course Content: | Innovations and improvements in transportation, manufacturing, communications and technology have resulted in a truly global economy. With the development of the worldwide marketplace, the need for business people to understand the sometimes subtle nuances of doing business overseas and across borders has increased. Designed for the future executive engaged in international enterprise and those affected by it, this course covers the essential areas of international business environment. |
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The students who have succeeded in this course;
1) On successful completion of this course, the students will be able to; 1. Describe basic business concepts and practices related to environmental forces, environmental forecasting, and environmental analysis in international business 2) 2. Analyze the competitive forces in the international business environment 3) 3. Explain the major issues in the international economic and technological environment 4) 4. Evaluate the elements of international cultural, demographic, and social environment 5) 5. Define the major issues in the international ecological, political, and legal environment on international business 6) 6. Carry out research, prepare, and present a project on the topics of the course as member of a team. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the topics of the course | |
| 2) | Environmental forces in international business | |
| 3) | Environmental forecasting and analysis in international business | |
| 4) | The international competitive environment-1 | |
| 5) | The international competitive environment-2 | |
| 6) | The international economic environment | |
| 7) | The technological environment | |
| 8) | The international cultural, demographic, and social environment | |
| 9) | The ecological environment | |
| 10) | The international political environment | |
| 11) | The legal environment | |
| 12) | Overview of the course subjects and final exam topics | |
| 13) | Project Presentations | |
| 14) | Project Presentations | |
| 15) | Final Exam Period | |
| 16) | Final Exam Period |
| Course Notes / Textbooks: | Brooks, I., Weatherston, J., & Wilkinson G. (2011). The International Business Environment (2nd ed.). Harlow, UK: Financial Times/ Prentice Hall. |
| References: | Worthington, I., Britton, C., & Thompson, E. (2019). The Business Environment A Global Perspective (8th ed.). Pearson. |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | ||||||||||||||
| 2) It provides a critical perspective on mass media. | ||||||||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | ||||||||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | ||||||||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | ||||||||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
| 7) Have the basic knowledge and experience of image technologies. | ||||||||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | ||||||||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
| 12) Acquire basic values related to media and business ethics. | ||||||||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | |
| 2) | It provides a critical perspective on mass media. | |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
| 7) | Have the basic knowledge and experience of image technologies. | |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | |
| 11) | They will have skills such as negotiating with the group, taking initiative. | |
| 12) | Acquire basic values related to media and business ethics. | |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 5 |
| Project | 1 | % 25 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Presentations / Seminar | 2 | 5 |
| Project | 10 | 20 |
| Midterms | 6 | 20 |
| Final | 9 | 26 |
| Total Workload | 113 | |