New Media and Communication (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI192 | ||||
Course Name: | Introduction to Business Functions | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | English | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. ELİF ÇİÇEKLİ | ||||
Course Lecturer(s): | Dr. Elif Cicekli | ||||
Course Assistants: |
Course Objectives: | This course aims to: 1. Introduce students to basic business concepts and practices. 2. Acquaint students with the issues on business environment, business ethics and corporate social responsibility, entrepreneurship, and global context of business. 3. Familiarize students with the concepts and practices in managing and organizing businesses. 4. Provide students an understanding of the issues of management, organization, motivation, leadership, and marketing. 5. Enable students to carry out research, prepare, and present a project on the topics of the course as member of a team. |
Course Content: | This course is designed to introduce students to the world of business and show how businesses operate in a changing business environment. The course informs students about business environment, business ethics and corporate social responsibility, entrepreneurship, and global context of business, and provides them with a foundation in the issues of management, organization, motivation, leadership, and marketing. |
The students who have succeeded in this course;
1) On successful completion of this course, the students will be able to; 1. Describe basic business concepts and practices. 2) Explain the issues on business environment, business ethics and corporate social responsibility, entrepreneurship, and global context of business. 3) Outline the concepts and practices in managing and organizing businesses. 4) Analyze the issues in management, organization, motivation, leadership, and marketing. 5) Carry out research, prepare, and present a project on the topics of the course as member of a team. |
Week | Subject | Related Preparation |
1) | Introduction to the topics of the course | |
2) | Introduction to Business Concepts | |
3) | Business Ethics and Social Responsibility | |
4) | Entrepreneurship, New Ventures and Business Ownership | |
5) | The Global Context of Business | |
6) | Managing the Business | |
7) | Organizing the Business | |
8) | Organizing the Business | |
9) | Employee Motivation | |
10) | Leadership and Decision Making | |
11) | Marketing Processes and Consumer Behavior | |
12) | Overview of the course subjects and final exam topics | |
13) | Project Presentations | |
14) | Project Presentations | |
15) | Final Exam Period | |
16) | Final Exam Period |
Course Notes / Textbooks: | Ebert, R. J., & Griffin, R. W. (2019). Business Essentials (12th Global ed.). New York, NY: Pearson. |
References: | Bovee, C. L., & Thill, J. V. (2017). Business in Action (8th ed.). Essex, England: Pearson Education Limited. |
Course Learning Outcomes | 1 |
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3 |
4 |
5 |
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Program Outcomes | |||||||||||||||
1) Identify and describe the foundations and characteristics of both traditional and new media. | |||||||||||||||
2) Critically engage in and apply media studies scholarship. | |||||||||||||||
3) Develop new/digital media literacy competencies and critically analyze new/digital media contents. | |||||||||||||||
4) Develop technical skills in both traditional and digital media production. | |||||||||||||||
5) Produce media contents which are sensitive to and respect cultural diversity. | |||||||||||||||
6) Demonstrate creative writing skills in various writing genres, including both writing for and about the media. | |||||||||||||||
7) Develop computer skills and use software applications related to new/digital media design and production. | |||||||||||||||
8) Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects. | |||||||||||||||
9) Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector. | |||||||||||||||
10) Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations. | |||||||||||||||
11) Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings. | |||||||||||||||
12) Acquire interpersonal skills and effectively communicate in professional settings. | |||||||||||||||
13) Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs. | |||||||||||||||
14) Conduct media practice within national and international legal frameworks. | |||||||||||||||
15) Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Identify and describe the foundations and characteristics of both traditional and new media. | 1 |
2) | Critically engage in and apply media studies scholarship. | 2 |
3) | Develop new/digital media literacy competencies and critically analyze new/digital media contents. | 2 |
4) | Develop technical skills in both traditional and digital media production. | 2 |
5) | Produce media contents which are sensitive to and respect cultural diversity. | 2 |
6) | Demonstrate creative writing skills in various writing genres, including both writing for and about the media. | 2 |
7) | Develop computer skills and use software applications related to new/digital media design and production. | 2 |
8) | Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects. | 2 |
9) | Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector. | 2 |
10) | Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations. | 2 |
11) | Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings. | 2 |
12) | Acquire interpersonal skills and effectively communicate in professional settings. | 2 |
13) | Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs. | 2 |
14) | Conduct media practice within national and international legal frameworks. | 2 |
15) | Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 20 |
Midterms | 1 | % 40 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Project | 10 | 25 |
Midterms | 6 | 20 |
Final | 9 | 26 |
Total Workload | 113 |