UNI191 E BusinessIstinye UniversityDegree Programs DialysisGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Dialysis

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Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: UNI191
Course Name: E Business
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Dr. Öğr. Üy. NAİM ÇETİNTÜRK
Course Lecturer(s): Naim Çetintürk
Course Assistants:

Course Objective and Content

Course Objectives: The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field.
Course Content: E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce.

Learning Outcomes

The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment.
2) Understanding the main requirements for an e-commerce process
3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc.
4) Understanding the goods and services portfolio that is compatbile to e-commerce
5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented
6) Understanding the technical, legal and managerial aspects of e-commerce
7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management

Course Flow Plan

Week Subject Related Preparation
1) Introduction to e-commerce, Basic Concepts, Development and History of e-commerce
2) Business Models in e-commerce
3) e-commerce Site and Marketplaces
4) Payment Solutions in e-commerce - New Payment Methods
5) Security and e-commerce
6) Supply Chain Management and Logistics
7) Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies
8) Midterm Exam
9) User Experience in e-commerce: Site Interface, Design and Other Visual Elements
10) e-commerce Programs - Web Tools and Ready Systems
11) Marketing Communication in e-commerce - Brand
12) Digital Marketing and Advertising
13) New Trends in e-commerce: S-Trade - M-Trade
14) Measurement, Performance and e-commerce Strategies in e-commerce
15) Final Exam

Sources

Course Notes / Textbooks: (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson
References: (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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5

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7

Program Outcomes
1) Knows the competencies and responsibilities of the profession, has the theoretical and practical knowledge about the basic physical principles of dialysis.
2) General aspects of nephrology have knowledge about renal failure, renal diseases, fluid electrolyte problems and develops solutions when faced with an unpredictable situation.
3) Hemodiafiltration uses peritoneal dialysis and hemodialysis device.
4) Can follow the patient from end to end in hemodialysis.
5) To be aware of social, scientific, cultural and professional ethical values and use them in working environment.
6) Have information about dialysis treatment methods and types. He constantly trains himself by following the technological and scientific developments in dialysis.
7) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
8) It is prone to teamwork and has the ability to communicate effectively with other members of the health team.
9) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
10) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
11) Acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals.
12) They act in accordance with quality management and processes and participate in these processes. Has sufficient knowledge about occupational safety.
13) He is sensitive to the health problems of dialysis patients and works with a consciousness towards improving health.
14) Has enough awareness about individual and public health, environmental protection and occupational safety.
15) Its appearance, attitude, attitude and behavior make it an example for society.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Knows the competencies and responsibilities of the profession, has the theoretical and practical knowledge about the basic physical principles of dialysis.
2) General aspects of nephrology have knowledge about renal failure, renal diseases, fluid electrolyte problems and develops solutions when faced with an unpredictable situation.
3) Hemodiafiltration uses peritoneal dialysis and hemodialysis device.
4) Can follow the patient from end to end in hemodialysis.
5) To be aware of social, scientific, cultural and professional ethical values and use them in working environment.
6) Have information about dialysis treatment methods and types. He constantly trains himself by following the technological and scientific developments in dialysis.
7) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
8) It is prone to teamwork and has the ability to communicate effectively with other members of the health team.
9) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
10) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
11) Acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals.
12) They act in accordance with quality management and processes and participate in these processes. Has sufficient knowledge about occupational safety.
13) He is sensitive to the health problems of dialysis patients and works with a consciousness towards improving health.
14) Has enough awareness about individual and public health, environmental protection and occupational safety.
15) Its appearance, attitude, attitude and behavior make it an example for society.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Application 1 % 5
Homework Assignments 5 % 25
Midterms 1 % 30
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 12 1 12
Project 1 30 30
Homework Assignments 5 5 25
Midterms 1 20 20
Final 1 40 40
Total Workload 127