Medical Laboratory Techniques Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI191

Course Name:

E Business

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. NAİM ÇETİNTÜRK

Course Lecturer(s):

Naim Çetintürk

Course Assistants:

Course Objective and Content

Course Objectives:

The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field.

Course Content:

E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce.

Learning Outcomes

The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment.
2) Understanding the main requirements for an e-commerce process
3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc.
4) Understanding the goods and services portfolio that is compatbile to e-commerce
5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented
6) Understanding the technical, legal and managerial aspects of e-commerce
7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to e-commerce, Basic Concepts, Development and History of e-commerce
2)	Business Models in e-commerce
3)	e-commerce Site and Marketplaces
4)	Payment Solutions in e-commerce - New Payment Methods
5)	Security and e-commerce
6)	Supply Chain Management and Logistics
7)	Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies
8)	Midterm Exam
9)	User Experience in e-commerce: Site Interface, Design and Other Visual Elements
10)	e-commerce Programs - Web Tools and Ready Systems
11)	Marketing Communication in e-commerce - Brand
12)	Digital Marketing and Advertising
13)	New Trends in e-commerce: S-Trade - M-Trade
14)	Measurement, Performance and e-commerce Strategies in e-commerce
15)	Final Exam

Sources

Course Notes / Textbooks:	(e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson
References:	(e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Medical laboratory techniques apply the basic knowledge and skills on the path to diagnosis from the patient samples, which are deemed necessary by the physicians, by gaining the competence towards the general and applied sciences of basic medicine fields such as microbiology, biochemistry, hematology and immunology for human health.
2) It takes part in the acceptance of samples to be examined in the medical laboratory.
3) Performs pre-analysis, prepares preparations, applies disinfection and sterilization techniques.
4) It has the knowledge of the preparation of the chemical materials, microbiological materials and media used for the analysis process, the methods of the patient samples taken and the methods to be applied to these materials and materials.
5) In the medical laboratory, he / she makes the medical tests required by the relevant specialist physician and submits it to the laboratory chief and / or specialist doctor to check the results and to report and approve.
6) It is responsible for the storage and storage of laboratory equipment and consumables in accordance with biosafety levels.
7) Medical laboratory equipment in accordance with the rules and techniques to use, controls and maintains the most efficient work by maintaining.
8) It follows the disposal of waste according to the biosecurity rules and provides urgent information to the responsible personnel in critical situations related to laboratory safety.
9) The organization organizes work in the medical laboratory and undertakes the responsibility of team work and takes individual responsibility when fulfilling its professional duties.
10) Establishes effective communication with colleagues, patients, physicians and other health professionals by considering professional and ethical values related to the field.
11) As an individual working in the field of medical laboratory, he acts in accordance with the laws, regulations and legislation related to his duties, rights and responsibilities.
12) Has enough awareness about individual and public health, environmental protection and occupational safety. Develops itself in communication, takes an active role in group work.
13) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
14) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
15) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Medical laboratory techniques apply the basic knowledge and skills on the path to diagnosis from the patient samples, which are deemed necessary by the physicians, by gaining the competence towards the general and applied sciences of basic medicine fields such as microbiology, biochemistry, hematology and immunology for human health.
2)	It takes part in the acceptance of samples to be examined in the medical laboratory.
3)	Performs pre-analysis, prepares preparations, applies disinfection and sterilization techniques.
4)	It has the knowledge of the preparation of the chemical materials, microbiological materials and media used for the analysis process, the methods of the patient samples taken and the methods to be applied to these materials and materials.
5)	In the medical laboratory, he / she makes the medical tests required by the relevant specialist physician and submits it to the laboratory chief and / or specialist doctor to check the results and to report and approve.
6)	It is responsible for the storage and storage of laboratory equipment and consumables in accordance with biosafety levels.
7)	Medical laboratory equipment in accordance with the rules and techniques to use, controls and maintains the most efficient work by maintaining.
8)	It follows the disposal of waste according to the biosecurity rules and provides urgent information to the responsible personnel in critical situations related to laboratory safety.
9)	The organization organizes work in the medical laboratory and undertakes the responsibility of team work and takes individual responsibility when fulfilling its professional duties.
10)	Establishes effective communication with colleagues, patients, physicians and other health professionals by considering professional and ethical values related to the field.
11)	As an individual working in the field of medical laboratory, he acts in accordance with the laws, regulations and legislation related to his duties, rights and responsibilities.
12)	Has enough awareness about individual and public health, environmental protection and occupational safety. Develops itself in communication, takes an active role in group work.
13)	It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
14)	It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
15)	Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 5
Homework Assignments	5	% 25
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	12	1			12
Project	1	30			30
Homework Assignments	5	5			25
Midterms	1	20			20
Final	1	40			40
Total Workload					127