| Computer Technology | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI191 | ||||
| Course Name: | E Business | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
| Course Lecturer(s): | Naim Çetintürk | ||||
| Course Assistants: |
| Course Objectives: | The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field. |
| Course Content: | E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce. |
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The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment. 2) Understanding the main requirements for an e-commerce process 3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc. 4) Understanding the goods and services portfolio that is compatbile to e-commerce 5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented 6) Understanding the technical, legal and managerial aspects of e-commerce 7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management |
| Week | Subject | Related Preparation |
| 1) | Introduction to e-commerce, Basic Concepts, Development and History of e-commerce | |
| 2) | Business Models in e-commerce | |
| 3) | e-commerce Site and Marketplaces | |
| 4) | Payment Solutions in e-commerce - New Payment Methods | |
| 5) | Security and e-commerce | |
| 6) | Supply Chain Management and Logistics | |
| 7) | Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies | |
| 8) | Midterm Exam | |
| 9) | User Experience in e-commerce: Site Interface, Design and Other Visual Elements | |
| 10) | e-commerce Programs - Web Tools and Ready Systems | |
| 11) | Marketing Communication in e-commerce - Brand | |
| 12) | Digital Marketing and Advertising | |
| 13) | New Trends in e-commerce: S-Trade - M-Trade | |
| 14) | Measurement, Performance and e-commerce Strategies in e-commerce | |
| 15) | Final Exam |
| Course Notes / Textbooks: | (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson |
| References: | (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||
| 1) To possess the ability to comprehend fundamental concepts in the field of computer technologies. | ||||||||||
| 2) To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions. | ||||||||||
| 3) To possess the ability to comprehend professional topics in a foreign language. | ||||||||||
| 4) To possess the capability to perform software installation, testing, and acceptance procedures. | ||||||||||
| 5) To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems. | ||||||||||
| 6) To possess the skill of conducting maintenance and repairs on computer hardware. | ||||||||||
| 7) To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies. | ||||||||||
| 8) To possess the capability to plan, design, and develop computer and network software. | ||||||||||
| 9) To possess the ability to design and program for web development. | ||||||||||
| 10) To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications. | ||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To possess the ability to comprehend fundamental concepts in the field of computer technologies. | |
| 2) | To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions. | |
| 3) | To possess the ability to comprehend professional topics in a foreign language. | |
| 4) | To possess the capability to perform software installation, testing, and acceptance procedures. | |
| 5) | To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems. | |
| 6) | To possess the skill of conducting maintenance and repairs on computer hardware. | |
| 7) | To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies. | |
| 8) | To possess the capability to plan, design, and develop computer and network software. | |
| 9) | To possess the ability to design and program for web development. | |
| 10) | To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 1 | % 5 |
| Homework Assignments | 5 | % 25 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 12 | 1 | 12 | ||||
| Project | 1 | 30 | 30 | ||||
| Homework Assignments | 5 | 5 | 25 | ||||
| Midterms | 1 | 20 | 20 | ||||
| Final | 1 | 40 | 40 | ||||
| Total Workload | 127 | ||||||