Aircraft Technology Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI191

Course Name:

E Business

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. NAİM ÇETİNTÜRK

Course Lecturer(s):

Naim Çetintürk

Course Assistants:

Course Objective and Content

Course Objectives:

The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field.

Course Content:

E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce.

Learning Outcomes

The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment.
2) Understanding the main requirements for an e-commerce process
3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc.
4) Understanding the goods and services portfolio that is compatbile to e-commerce
5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented
6) Understanding the technical, legal and managerial aspects of e-commerce
7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to e-commerce, Basic Concepts, Development and History of e-commerce
2)	Business Models in e-commerce
3)	e-commerce Site and Marketplaces
4)	Payment Solutions in e-commerce - New Payment Methods
5)	Security and e-commerce
6)	Supply Chain Management and Logistics
7)	Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies
8)	Midterm Exam
9)	User Experience in e-commerce: Site Interface, Design and Other Visual Elements
10)	e-commerce Programs - Web Tools and Ready Systems
11)	Marketing Communication in e-commerce - Brand
12)	Digital Marketing and Advertising
13)	New Trends in e-commerce: S-Trade - M-Trade
14)	Measurement, Performance and e-commerce Strategies in e-commerce
15)	Final Exam

Sources

Course Notes / Textbooks:	(e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson
References:	(e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other sources with current knowledge in the field based on the qualifications gained at the secondary level.
2) To gain the ability to use the theoretical and practical knowledge at the basic level in the same field at an advanced level or at the same level. To be able to interpret and evaluate data, to define problems, to analyze and to develop solutions based on evidence, by using basic knowledge and skills acquired in the field.
3) -To be able to transfer his / her thoughts at the level of basic knowledge and skills related to his / her field through written and verbal communication. -To be able to share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. -To be able to follow information in his / her field and communicate with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. -To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4) -To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. -To be able to direct his / her education to an advanced education level in the same field or to a profession at the same level. -Gaining consciousness of lifelong learning.
5) -To have social, scientific, cultural and ethical values in the stages of gathering, applying and announcing the results related to the field. -To have sufficient consciousness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6) -To be able to conduct a basic level study independently. -To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. -To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other sources with current knowledge in the field based on the qualifications gained at the secondary level.
2)	To gain the ability to use the theoretical and practical knowledge at the basic level in the same field at an advanced level or at the same level. To be able to interpret and evaluate data, to define problems, to analyze and to develop solutions based on evidence, by using basic knowledge and skills acquired in the field.
3)	-To be able to transfer his / her thoughts at the level of basic knowledge and skills related to his / her field through written and verbal communication. -To be able to share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. -To be able to follow information in his / her field and communicate with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. -To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4)	-To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. -To be able to direct his / her education to an advanced education level in the same field or to a profession at the same level. -Gaining consciousness of lifelong learning.
5)	-To have social, scientific, cultural and ethical values in the stages of gathering, applying and announcing the results related to the field. -To have sufficient consciousness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6)	-To be able to conduct a basic level study independently. -To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. -To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 5
Homework Assignments	5	% 25
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	12	1			12
Project	1	30			30
Homework Assignments	5	5			25
Midterms	1	20			20
Final	1	40			40
Total Workload					127