Psychology Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI191

Course Name:

E Business

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. NAİM ÇETİNTÜRK

Course Lecturer(s):

Naim Çetintürk

Course Assistants:

Course Objective and Content

Course Objectives:

The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field.

Course Content:

E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce.

Learning Outcomes

The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment.
2) Understanding the main requirements for an e-commerce process
3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc.
4) Understanding the goods and services portfolio that is compatbile to e-commerce
5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented
6) Understanding the technical, legal and managerial aspects of e-commerce
7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to e-commerce, Basic Concepts, Development and History of e-commerce
2)	Business Models in e-commerce
3)	e-commerce Site and Marketplaces
4)	Payment Solutions in e-commerce - New Payment Methods
5)	Security and e-commerce
6)	Supply Chain Management and Logistics
7)	Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies
8)	Midterm Exam
9)	User Experience in e-commerce: Site Interface, Design and Other Visual Elements
10)	e-commerce Programs - Web Tools and Ready Systems
11)	Marketing Communication in e-commerce - Brand
12)	Digital Marketing and Advertising
13)	New Trends in e-commerce: S-Trade - M-Trade
14)	Measurement, Performance and e-commerce Strategies in e-commerce
15)	Final Exam

Sources

Course Notes / Textbooks:	(e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson
References:	(e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Have the theoretical knowledge in major sub areas of psychology.
2) Apply psychological consepts and theories in a variety of applied settings
3) Identify and explain the cognitive, emotional and behavioral processes of human.
4) Evaluate evidence and assumptions in a scientific and critical view.
5) Collect and analyze the research data and report the findings in accordance to ethical publication rules.
6) Develop and utilize measurement tools for psychological phenomena.
7) Have the skills and abilities to follow advances in psyhology and other related sciences.
8) Have the skills and abilities to work effectively on individual and group based.
9) Have the skills and abilities to communicate in a clear and effective manner in national and international settings.
10) Behave in accordance to the professional code of ethics applied to psychology.
11) Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities.
12) Have enhanced awareness of universal values as well as human and animal rights.
13) Master a foreign language at least B1 level of European Language Portfolio.
14) Master the computer softwares within information and communication technologies at least European computer driving licence.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Have the theoretical knowledge in major sub areas of psychology.
2)	Apply psychological consepts and theories in a variety of applied settings
3)	Identify and explain the cognitive, emotional and behavioral processes of human.
4)	Evaluate evidence and assumptions in a scientific and critical view.
5)	Collect and analyze the research data and report the findings in accordance to ethical publication rules.
6)	Develop and utilize measurement tools for psychological phenomena.
7)	Have the skills and abilities to follow advances in psyhology and other related sciences.
8)	Have the skills and abilities to work effectively on individual and group based.
9)	Have the skills and abilities to communicate in a clear and effective manner in national and international settings.
10)	Behave in accordance to the professional code of ethics applied to psychology.
11)	Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities.
12)	Have enhanced awareness of universal values as well as human and animal rights.
13)	Master a foreign language at least B1 level of European Language Portfolio.
14)	Master the computer softwares within information and communication technologies at least European computer driving licence.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 5
Homework Assignments	5	% 25
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	12	1			12
Project	1	30			30
Homework Assignments	5	5			25
Midterms	1	20			20
Final	1	40			40
Total Workload					127