Software Engineering Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI191

Course Name:

E Business

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. NAİM ÇETİNTÜRK

Course Lecturer(s):

Naim Çetintürk

Course Assistants:

Course Objective and Content

Course Objectives:

The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field.

Course Content:

E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce.

Learning Outcomes

The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment.
2) Understanding the main requirements for an e-commerce process
3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc.
4) Understanding the goods and services portfolio that is compatbile to e-commerce
5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented
6) Understanding the technical, legal and managerial aspects of e-commerce
7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to e-commerce, Basic Concepts, Development and History of e-commerce
2)	Business Models in e-commerce
3)	e-commerce Site and Marketplaces
4)	Payment Solutions in e-commerce - New Payment Methods
5)	Security and e-commerce
6)	Supply Chain Management and Logistics
7)	Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies
8)	Midterm Exam
9)	User Experience in e-commerce: Site Interface, Design and Other Visual Elements
10)	e-commerce Programs - Web Tools and Ready Systems
11)	Marketing Communication in e-commerce - Brand
12)	Digital Marketing and Advertising
13)	New Trends in e-commerce: S-Trade - M-Trade
14)	Measurement, Performance and e-commerce Strategies in e-commerce
15)	Final Exam

Sources

Course Notes / Textbooks:	(e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson
References:	(e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Adequate knowledge in mathematics, science and software engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2) Ability to identify, formulate, and solve complex software engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
3) Ability to design, implement, verify, validate, measure and maintain a complex software system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4) Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in software engineering applications; ability to use information technologies effectively.
5) Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or software engineering research topics.
6) Ability to work effectively within and multidisciplinary teams; individual study skills.
7) Ability to communicate effectively orally and in writing; knowledge of at least one foreign language; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the necessity of lifelong learning; the ability to access information, to follow developments in science and technology and to renew continuously.
9) To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10) Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11) Knowledge of the effects of software engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in software engineering; awareness of the legal consequences of software engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and software engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2)	Ability to identify, formulate, and solve complex software engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
3)	Ability to design, implement, verify, validate, measure and maintain a complex software system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4)	Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in software engineering applications; ability to use information technologies effectively.
5)	Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or software engineering research topics.
6)	Ability to work effectively within and multidisciplinary teams; individual study skills.
7)	Ability to communicate effectively orally and in writing; knowledge of at least one foreign language; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8)	Awareness of the necessity of lifelong learning; the ability to access information, to follow developments in science and technology and to renew continuously.
9)	To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10)	Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11)	Knowledge of the effects of software engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in software engineering; awareness of the legal consequences of software engineering solutions.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 5
Homework Assignments	5	% 25
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	12	1			12
Project	1	30			30
Homework Assignments	5	5			25
Midterms	1	20			20
Final	1	40			40
Total Workload					127