| Software Engineering | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI191 | ||||
| Course Name: | E Business | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
| Course Lecturer(s): | Naim Çetintürk | ||||
| Course Assistants: |
| Course Objectives: | The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field. |
| Course Content: | E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce. |
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The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment. 2) Understanding the main requirements for an e-commerce process 3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc. 4) Understanding the goods and services portfolio that is compatbile to e-commerce 5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented 6) Understanding the technical, legal and managerial aspects of e-commerce 7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management |
| Week | Subject | Related Preparation |
| 1) | Introduction to e-commerce, Basic Concepts, Development and History of e-commerce | |
| 2) | Business Models in e-commerce | |
| 3) | e-commerce Site and Marketplaces | |
| 4) | Payment Solutions in e-commerce - New Payment Methods | |
| 5) | Security and e-commerce | |
| 6) | Supply Chain Management and Logistics | |
| 7) | Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies | |
| 8) | Midterm Exam | |
| 9) | User Experience in e-commerce: Site Interface, Design and Other Visual Elements | |
| 10) | e-commerce Programs - Web Tools and Ready Systems | |
| 11) | Marketing Communication in e-commerce - Brand | |
| 12) | Digital Marketing and Advertising | |
| 13) | New Trends in e-commerce: S-Trade - M-Trade | |
| 14) | Measurement, Performance and e-commerce Strategies in e-commerce | |
| 15) | Final Exam |
| Course Notes / Textbooks: | (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson |
| References: | (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık |
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| Program Outcomes | |||||||||||
| 1) Adequate knowledge in mathematics, science and software engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems. | |||||||||||
| 2) Ability to identify, formulate, and solve complex software engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose. | |||||||||||
| 3) Ability to design, implement, verify, validate, measure and maintain a complex software system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose. | |||||||||||
| 4) Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in software engineering applications; ability to use information technologies effectively. | |||||||||||
| 5) Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or software engineering research topics. | |||||||||||
| 6) Ability to work effectively within and multidisciplinary teams; individual study skills. | |||||||||||
| 7) Ability to communicate effectively orally and in writing; knowledge of at least one foreign language; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | |||||||||||
| 8) Awareness of the necessity of lifelong learning; the ability to access information, to follow developments in science and technology and to renew continuously. | |||||||||||
| 9) To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications. | |||||||||||
| 10) Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development. | |||||||||||
| 11) Knowledge of the effects of software engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in software engineering; awareness of the legal consequences of software engineering solutions. | |||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Adequate knowledge in mathematics, science and software engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems. | |
| 2) | Ability to identify, formulate, and solve complex software engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose. | |
| 3) | Ability to design, implement, verify, validate, measure and maintain a complex software system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose. | |
| 4) | Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in software engineering applications; ability to use information technologies effectively. | |
| 5) | Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or software engineering research topics. | |
| 6) | Ability to work effectively within and multidisciplinary teams; individual study skills. | |
| 7) | Ability to communicate effectively orally and in writing; knowledge of at least one foreign language; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | |
| 8) | Awareness of the necessity of lifelong learning; the ability to access information, to follow developments in science and technology and to renew continuously. | |
| 9) | To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications. | |
| 10) | Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development. | |
| 11) | Knowledge of the effects of software engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in software engineering; awareness of the legal consequences of software engineering solutions. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 1 | % 5 |
| Homework Assignments | 5 | % 25 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 12 | 1 | 12 | ||||
| Project | 1 | 30 | 30 | ||||
| Homework Assignments | 5 | 5 | 25 | ||||
| Midterms | 1 | 20 | 20 | ||||
| Final | 1 | 40 | 40 | ||||
| Total Workload | 127 | ||||||