Management Information Systems Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI191

Course Name:

E Business

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. NAİM ÇETİNTÜRK

Course Lecturer(s):

Naim Çetintürk

Course Assistants:

Course Objective and Content

Course Objectives:

The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field.

Course Content:

E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce.

Learning Outcomes

The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment.
2) Understanding the main requirements for an e-commerce process
3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc.
4) Understanding the goods and services portfolio that is compatbile to e-commerce
5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented
6) Understanding the technical, legal and managerial aspects of e-commerce
7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to e-commerce, Basic Concepts, Development and History of e-commerce
2)	Business Models in e-commerce
3)	e-commerce Site and Marketplaces
4)	Payment Solutions in e-commerce - New Payment Methods
5)	Security and e-commerce
6)	Supply Chain Management and Logistics
7)	Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies
8)	Midterm Exam
9)	User Experience in e-commerce: Site Interface, Design and Other Visual Elements
10)	e-commerce Programs - Web Tools and Ready Systems
11)	Marketing Communication in e-commerce - Brand
12)	Digital Marketing and Advertising
13)	New Trends in e-commerce: S-Trade - M-Trade
14)	Measurement, Performance and e-commerce Strategies in e-commerce
15)	Final Exam

Sources

Course Notes / Textbooks:	(e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson
References:	(e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.	2	1	2	2	2	2	2
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.	2	2	2	3	3	3	3
3) Uses different information technologies and systems for understanding and solving various business problems.	2	1	1	1	3	3	3
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.	3	3	3	3	3	3	3
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.	3	1	1	1	3	2	1
6) Gains technical and managerial contributions to IT projects and takes responsibility.	1	1	3	1	1	1	2
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.	3	3	2	2	3	3	3
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.	2	3	3	3	3	3	3
9) Develops teamwork, negotiation, leadership and entrepreneurship skills.	3	3	3	3	3	3	2
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge.	3	3	3	3	3	3	3
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.	3	3	3	3	2	1	1
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.	2	3	1	2	3	2	2
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	3	3	3	3	1	3	2

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.
2)	Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.
3)	Uses different information technologies and systems for understanding and solving various business problems.
4)	Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.
5)	Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.
6)	Gains technical and managerial contributions to IT projects and takes responsibility.
7)	Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.
8)	Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.
9)	Develops teamwork, negotiation, leadership and entrepreneurship skills.
10)	Has universal ethical values, social responsibility awareness and sufficient legal knowledge.
11)	Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.
12)	Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.
13)	It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 5
Homework Assignments	5	% 25
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	12	1			12
Project	1	30			30
Homework Assignments	5	5			25
Midterms	1	20			20
Final	1	40			40
Total Workload					127