ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Management Information Systems | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code: | UNI191 | ||||
| Course Name: | E Business | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
| Course Lecturer(s): | Naim Çetintürk | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field. |
| Course Content: | E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce. |
Learning Outcomes
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The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment. 2) Understanding the main requirements for an e-commerce process 3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc. 4) Understanding the goods and services portfolio that is compatbile to e-commerce 5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented 6) Understanding the technical, legal and managerial aspects of e-commerce 7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Introduction to e-commerce, Basic Concepts, Development and History of e-commerce | |
| 2) | Business Models in e-commerce | |
| 3) | e-commerce Site and Marketplaces | |
| 4) | Payment Solutions in e-commerce - New Payment Methods | |
| 5) | Security and e-commerce | |
| 6) | Supply Chain Management and Logistics | |
| 7) | Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies | |
| 8) | Midterm Exam | |
| 9) | User Experience in e-commerce: Site Interface, Design and Other Visual Elements | |
| 10) | e-commerce Programs - Web Tools and Ready Systems | |
| 11) | Marketing Communication in e-commerce - Brand | |
| 12) | Digital Marketing and Advertising | |
| 13) | New Trends in e-commerce: S-Trade - M-Trade | |
| 14) | Measurement, Performance and e-commerce Strategies in e-commerce | |
| 15) | Final Exam |
Sources
| Course Notes / Textbooks: | (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson |
| References: | (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 2 | 1 | 2 | 2 | 2 | 2 | 2 | ||||||
| 2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 2 | 2 | 2 | 3 | 3 | 3 | 3 | ||||||
| 3) Uses different information technologies and systems for understanding and solving various business problems. | 2 | 1 | 1 | 1 | 3 | 3 | 3 | ||||||
| 4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 | 1 | 1 | 1 | 3 | 2 | 1 | ||||||
| 6) Gains technical and managerial contributions to IT projects and takes responsibility. | 1 | 1 | 3 | 1 | 1 | 1 | 2 | ||||||
| 7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 | 3 | 2 | 2 | 3 | 3 | 3 | ||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 2 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 | 3 | 3 | 3 | 3 | 3 | 2 | ||||||
| 10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | ||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 | 3 | 3 | 3 | 2 | 1 | 1 | ||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 2 | 3 | 1 | 2 | 3 | 2 | 2 | ||||||
| 13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | 1 | 3 | 2 | ||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 |
| 2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 |
| 3) | Uses different information technologies and systems for understanding and solving various business problems. | 3 |
| 4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 |
| 5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 |
| 6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 3 |
| 7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 3 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 1 | % 5 |
| Homework Assignments | 5 | % 25 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 12 | 1 | 12 | ||||
| Project | 1 | 30 | 30 | ||||
| Homework Assignments | 5 | 5 | 25 | ||||
| Midterms | 1 | 20 | 20 | ||||
| Final | 1 | 40 | 40 | ||||
| Total Workload | 127 | ||||||