Political Science and Public Administration | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI191 | ||||
Course Name: | E Business | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
Course Lecturer(s): | Naim Çetintürk | ||||
Course Assistants: |
Course Objectives: | The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field. |
Course Content: | E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce. |
The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment. 2) Understanding the main requirements for an e-commerce process 3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc. 4) Understanding the goods and services portfolio that is compatbile to e-commerce 5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented 6) Understanding the technical, legal and managerial aspects of e-commerce 7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management |
Week | Subject | Related Preparation |
1) | Introduction to e-commerce, Basic Concepts, Development and History of e-commerce | |
2) | Business Models in e-commerce | |
3) | e-commerce Site and Marketplaces | |
4) | Payment Solutions in e-commerce - New Payment Methods | |
5) | Security and e-commerce | |
6) | Supply Chain Management and Logistics | |
7) | Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies | |
8) | Midterm Exam | |
9) | User Experience in e-commerce: Site Interface, Design and Other Visual Elements | |
10) | e-commerce Programs - Web Tools and Ready Systems | |
11) | Marketing Communication in e-commerce - Brand | |
12) | Digital Marketing and Advertising | |
13) | New Trends in e-commerce: S-Trade - M-Trade | |
14) | Measurement, Performance and e-commerce Strategies in e-commerce | |
15) | Final Exam |
Course Notes / Textbooks: | (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson |
References: | (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık |
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Program Outcomes | |||||||||||
1) To have knowledge about the basic theoretical debates in Political Science and Public Administration. | |||||||||||
2) To define contemporary developments, approaches and basic concepts in Political Science and Public Administration at national and international level. | |||||||||||
3) Relate the interaction of the Department of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economy, business). | |||||||||||
4) Evaluate and discuss the events in interdisciplinary dimension, acquire knowledge and skills, conduct research using social sciences methods and follow the field. | |||||||||||
5) Political and social processes that take place in Turkey and in the world, able to solve problems and the causes of these problems, on the relationship of citizens with political structures reveals scientifically. | |||||||||||
6) To design and to prepare scientific studies such as theoretical or experimental projects, reports, articles and theses, either on their own or with others, and uses qualitative and quantitative research techniques related to their field. | |||||||||||
7) To use leadership characteristics in Political Science and Public Administration with the awareness of compliance with team work. | |||||||||||
8) Develops behavior according to ethics and social values and evaluates what they have learned by deciding what they need and critically question the information they have acquired. | |||||||||||
9) Transmits the opinions, thoughts and solutions in Political Science and Public Administration to the related persons and institutions in written and oral form. | |||||||||||
10) According to the level of European Language Portfolio, a foreign language is at least A2 for Pre-Bachelor's degree according to the level of education; At least B1 for the License; To be able to use at least C1 and at least C1 General Level for PhD. | |||||||||||
11) To be able to use information and communication technologies together with computer software in at least the European Computer Driving License Basic Level (Associate) or Advanced Level (Associate and Associate) required by the department. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have knowledge about the basic theoretical debates in Political Science and Public Administration. | 1 |
2) | To define contemporary developments, approaches and basic concepts in Political Science and Public Administration at national and international level. | 1 |
3) | Relate the interaction of the Department of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economy, business). | 3 |
4) | Evaluate and discuss the events in interdisciplinary dimension, acquire knowledge and skills, conduct research using social sciences methods and follow the field. | 3 |
5) | Political and social processes that take place in Turkey and in the world, able to solve problems and the causes of these problems, on the relationship of citizens with political structures reveals scientifically. | 3 |
6) | To design and to prepare scientific studies such as theoretical or experimental projects, reports, articles and theses, either on their own or with others, and uses qualitative and quantitative research techniques related to their field. | 2 |
7) | To use leadership characteristics in Political Science and Public Administration with the awareness of compliance with team work. | 2 |
8) | Develops behavior according to ethics and social values and evaluates what they have learned by deciding what they need and critically question the information they have acquired. | 2 |
9) | Transmits the opinions, thoughts and solutions in Political Science and Public Administration to the related persons and institutions in written and oral form. | 1 |
10) | According to the level of European Language Portfolio, a foreign language is at least A2 for Pre-Bachelor's degree according to the level of education; At least B1 for the License; To be able to use at least C1 and at least C1 General Level for PhD. | 2 |
11) | To be able to use information and communication technologies together with computer software in at least the European Computer Driving License Basic Level (Associate) or Advanced Level (Associate and Associate) required by the department. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 1 | % 5 |
Homework Assignments | 5 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 12 | 1 | 12 | ||||
Project | 1 | 30 | 30 | ||||
Homework Assignments | 5 | 5 | 25 | ||||
Midterms | 1 | 20 | 20 | ||||
Final | 1 | 40 | 40 | ||||
Total Workload | 127 |