Political Science and Public Administration | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI191 | ||||
Course Name: | E Business | ||||
Semester: |
Spring Fall |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
Course Lecturer(s): | Naim Çetintürk | ||||
Course Assistants: |
Course Objectives: | The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field. |
Course Content: | E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce. |
The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment. 2) Understanding the main requirements for an e-commerce process 3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc. 4) Understanding the goods and services portfolio that is compatbile to e-commerce 5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented 6) Understanding the technical, legal and managerial aspects of e-commerce 7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management |
Week | Subject | Related Preparation |
1) | Introduction to e-commerce, Basic Concepts, Development and History of e-commerce | |
2) | Business Models in e-commerce | |
3) | e-commerce Site and Marketplaces | |
4) | Payment Solutions in e-commerce - New Payment Methods | |
5) | Security and e-commerce | |
6) | Supply Chain Management and Logistics | |
7) | Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies | |
8) | Midterm Exam | |
9) | User Experience in e-commerce: Site Interface, Design and Other Visual Elements | |
10) | e-commerce Programs - Web Tools and Ready Systems | |
11) | Marketing Communication in e-commerce - Brand | |
12) | Digital Marketing and Advertising | |
13) | New Trends in e-commerce: S-Trade - M-Trade | |
14) | Measurement, Performance and e-commerce Strategies in e-commerce | |
15) | Final Exam |
Course Notes / Textbooks: | (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson |
References: | (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık |
Course Learning Outcomes | 1 |
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Program Outcomes | ||||||||
1) Defines contemporary developments, approaches and basic concepts in the field of Political Science and Public Administration at national and international level. | ||||||||
2) To have knowledge about the main theoretical debates in the field of Political Science and Public Administration. | ||||||||
3) Relates the interaction of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economics, business administration). | ||||||||
4) Examines the political and social processes, problems and the causes of these problems in Turkey and in the world, evaluates them in an interdisciplinary dimension and with a critical perspective. | ||||||||
5) To be able to conduct research in the field of Political Science by using common methods and respecting ethical values. | ||||||||
6) To be able to design and lead research and scientific texts on field-specific topics on their own or in team work. | ||||||||
7) To be able to express his/her opinions, thoughts and suggestions for solutions in written and verbally in the field of Political Science and Public Administration. | ||||||||
8) Uses computer software and information and communication technologies at the advanced level of the European Computer Driving Licence required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Defines contemporary developments, approaches and basic concepts in the field of Political Science and Public Administration at national and international level. | 2 |
2) | To have knowledge about the main theoretical debates in the field of Political Science and Public Administration. | 2 |
3) | Relates the interaction of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economics, business administration). | 3 |
4) | Examines the political and social processes, problems and the causes of these problems in Turkey and in the world, evaluates them in an interdisciplinary dimension and with a critical perspective. | 3 |
5) | To be able to conduct research in the field of Political Science by using common methods and respecting ethical values. | 2 |
6) | To be able to design and lead research and scientific texts on field-specific topics on their own or in team work. | 2 |
7) | To be able to express his/her opinions, thoughts and suggestions for solutions in written and verbally in the field of Political Science and Public Administration. | 2 |
8) | Uses computer software and information and communication technologies at the advanced level of the European Computer Driving Licence required by the field. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 1 | % 5 |
Homework Assignments | 5 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 12 | 1 | 12 | ||||
Project | 1 | 30 | 30 | ||||
Homework Assignments | 5 | 5 | 25 | ||||
Midterms | 1 | 20 | 20 | ||||
Final | 1 | 40 | 40 | ||||
Total Workload | 127 |