Health Administration | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI191 | ||||
Course Name: | E Business | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
Course Lecturer(s): | Naim Çetintürk | ||||
Course Assistants: |
Course Objectives: | The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field. |
Course Content: | E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce. |
The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment. 2) Understanding the main requirements for an e-commerce process 3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc. 4) Understanding the goods and services portfolio that is compatbile to e-commerce 5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented 6) Understanding the technical, legal and managerial aspects of e-commerce 7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management |
Week | Subject | Related Preparation |
1) | Introduction to e-commerce, Basic Concepts, Development and History of e-commerce | |
2) | Business Models in e-commerce | |
3) | e-commerce Site and Marketplaces | |
4) | Payment Solutions in e-commerce - New Payment Methods | |
5) | Security and e-commerce | |
6) | Supply Chain Management and Logistics | |
7) | Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies | |
8) | Midterm Exam | |
9) | User Experience in e-commerce: Site Interface, Design and Other Visual Elements | |
10) | e-commerce Programs - Web Tools and Ready Systems | |
11) | Marketing Communication in e-commerce - Brand | |
12) | Digital Marketing and Advertising | |
13) | New Trends in e-commerce: S-Trade - M-Trade | |
14) | Measurement, Performance and e-commerce Strategies in e-commerce | |
15) | Final Exam |
Course Notes / Textbooks: | (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson |
References: | (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık |
Course Learning Outcomes | 1 |
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Program Outcomes | ||||||||||||||
1) They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | ||||||||||||||
2) They will have the knowledge of factors about society-individual health and its development. | ||||||||||||||
3) They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | ||||||||||||||
4) They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | ||||||||||||||
5) They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
6) They will use health terminology and grammar according to the rules in spoken and written communication. | ||||||||||||||
7) They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | ||||||||||||||
8) They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | ||||||||||||||
9) They will constantly develop professional knowledge and skill; know ways to access information and apply them. | ||||||||||||||
10) They will show mangement philosophy and management functions in health management applications. | ||||||||||||||
11) They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | ||||||||||||||
12) They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | ||||||||||||||
13) They will show leadership characteristics in health management applications. | ||||||||||||||
14) They will take responsibility individually and as a team member in health management applications. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | |
2) | They will have the knowledge of factors about society-individual health and its development. | |
3) | They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | |
4) | They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | |
5) | They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | |
6) | They will use health terminology and grammar according to the rules in spoken and written communication. | |
7) | They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | |
8) | They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | |
9) | They will constantly develop professional knowledge and skill; know ways to access information and apply them. | |
10) | They will show mangement philosophy and management functions in health management applications. | |
11) | They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | |
12) | They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | |
13) | They will show leadership characteristics in health management applications. | |
14) | They will take responsibility individually and as a team member in health management applications. |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 1 | % 5 |
Homework Assignments | 5 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 12 | 1 | 12 | ||||
Project | 1 | 30 | 30 | ||||
Homework Assignments | 5 | 5 | 25 | ||||
Midterms | 1 | 20 | 20 | ||||
Final | 1 | 40 | 40 | ||||
Total Workload | 127 |