| Speech and Language Therapy | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI191 | ||||
| Course Name: | E Business | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
| Course Lecturer(s): | Naim Çetintürk | ||||
| Course Assistants: |
| Course Objectives: | The e-commerce course focuses on the speed and innovations of commerce in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, the main objectives of this course are to deal with e-commerce dynamics in accordance with current and future trends, based on its historical development, and to expand with important and known case studies that have been the subject of e-commerce, as well as conceptual information. Many of the topics covered each week will be put into practice, one-on-one with the content described, and applications to be made in the real environment. In this way, a theoretical and experiential course content will be presented to students who want to work in different units of an e-commerce company/department and will build their careers in this field. |
| Course Content: | E-Commerce Business Models and Marketplaces, E-Commerce Payment Solutions, Logistics and Fulfillment for E-Commerce, Legal & Ethical & Tax Issues, Interface Design and User Experience, E-Commerce Security, Strategy and Global Issues in E-Commerce. |
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The students who have succeeded in this course;
1) Learning the fundamentals of business trade in an electronic environment. 2) Understanding the main requirements for an e-commerce process 3) Learning the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc. 4) Understanding the goods and services portfolio that is compatbile to e-commerce 5) Learning the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading the vision of which business models can be implemented 6) Understanding the technical, legal and managerial aspects of e-commerce 7) Understanding the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management |
| Week | Subject | Related Preparation |
| 1) | Introduction to e-commerce, Basic Concepts, Development and History of e-commerce | |
| 2) | Business Models in e-commerce | |
| 3) | e-commerce Site and Marketplaces | |
| 4) | Payment Solutions in e-commerce - New Payment Methods | |
| 5) | Security and e-commerce | |
| 6) | Supply Chain Management and Logistics | |
| 7) | Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies | |
| 8) | Midterm Exam | |
| 9) | User Experience in e-commerce: Site Interface, Design and Other Visual Elements | |
| 10) | e-commerce Programs - Web Tools and Ready Systems | |
| 11) | Marketing Communication in e-commerce - Brand | |
| 12) | Digital Marketing and Advertising | |
| 13) | New Trends in e-commerce: S-Trade - M-Trade | |
| 14) | Measurement, Performance and e-commerce Strategies in e-commerce | |
| 15) | Final Exam |
| Course Notes / Textbooks: | (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson |
| References: | (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık |
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| Program Outcomes | |||||||||||||||
| 1) Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |||||||||||||||
| 1) -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |||||||||||||||
| 2) Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |||||||||||||||
| 3) Comprehends the methods related to the production of scientific knowledge. | 1 | 1 | 2 | 1 | 1 | 2 | 1 | ||||||||
| 4) To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |||||||||||||||
| 5) Applies the principles of professional development and learning, communication and social skills in the fields of work. | 3 | 1 | 1 | 3 | 2 | 1 | 1 | ||||||||
| 6) Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |||||||||||||||
| 7) To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |||||||||||||||
| 8) Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |||||||||||||||
| 9) Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |||||||||||||||
| 10) It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |||||||||||||||
| 11) Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | 1 | 2 | 1 | 2 | 1 | 2 | 2 | ||||||||
| 12) Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | 1 | 1 | 1 | 1 | 1 | 1 | 1 | ||||||||
| 13) Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | 2 | 2 | 1 | 1 | 1 | 1 | 1 | ||||||||
| 14) It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |
| 1) | -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |
| 2) | Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |
| 3) | Comprehends the methods related to the production of scientific knowledge. | |
| 4) | To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |
| 5) | Applies the principles of professional development and learning, communication and social skills in the fields of work. | |
| 6) | Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |
| 7) | To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |
| 8) | Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |
| 9) | Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |
| 10) | It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |
| 11) | Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | |
| 12) | Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | |
| 13) | Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | |
| 14) | It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 1 | % 5 |
| Homework Assignments | 5 | % 25 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 12 | 1 | 12 | ||||
| Project | 1 | 30 | 30 | ||||
| Homework Assignments | 5 | 5 | 25 | ||||
| Midterms | 1 | 20 | 20 | ||||
| Final | 1 | 40 | 40 | ||||
| Total Workload | 127 | ||||||