UNI187 Visual ThinkingIstinye UniversityDegree Programs Business Administration (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Business Administration (English)

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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI187
Course Name: Visual Thinking
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: English
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Dr. Öğr. Üy. NERGİS ATAÇ
Course Lecturer(s): Assoc. Prof. Dr. Hasan Gurkan
Course Assistants:

Course Objective and Content

Course Objectives: The course provides students with a basic understanding of the principles of visual culture. Moreover, the course aims to explore the artistic and theoretical dimensions of visual culture and it allows students to acquire the critical methods necessary to evaluate cinematography and visual expression aesthetically.
Course Content: This course is a course about seeing and about how images are constructed to work with and against the way we see. It is especially designed for people who want to share their personal artistic vision with others through image making (still or moving), but it can benefit anyone with an interest in expanding creativity (especially poets, writers, visual artists, and theater artists).

Learning Outcomes

The students who have succeeded in this course;
1) Dissect and interpret works of art and writings on the visual art field
2) Communicate ideas visually through photographs and moving images
3) Discuss and defend their work verbally and give constructive feedback to others in group critiques.

Course Flow Plan

Week Subject Related Preparation
1) Course Description: Thinking Visually
2) Structure and Feature of Visual Communication
3) Structure and Feature of Visual Communication
4) Visual language
5) What is cinematic?
6) Cinema as a language
7) Cinematic continuity
8) Camera movements
9) Color & image
10) Visual perception
11) Visual storytelling
12) Moving images, materiaiıty, and the aesthetics of size
13) Moving images, materiaiıty, and the aesthetics of size
14) The elements of film form

Sources

Course Notes / Textbooks: 1. Blain Brown (2012), Cinematography: theory and practice, imagemaking for cinematographers and directors, Focal Press.
2. Film History: An Introduction – David Bordwell/Kristin Thompson – McGraw Hill
3. Film Art: An Introduction - David Bordwell/Kristin Thompson – McGraw Hill
References: IMDB App or Bookmarked, and articles

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

Program Outcomes
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2) They have knowledge and skills about different functions and interactions of the enterprise.
3) They can use different theoretical approaches to understanding and solving various business problems.
4) Being aware of the needs of society, they use business knowledge to meet these needs.
5) They have knowledge depthly about current problems of Turkey and Global Business World’s
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2) They have knowledge and skills about different functions and interactions of the enterprise.
3) They can use different theoretical approaches to understanding and solving various business problems.
4) Being aware of the needs of society, they use business knowledge to meet these needs.
5) They have knowledge depthly about current problems of Turkey and Global Business World’s
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Quizzes 2 % 40
Homework Assignments 1 % 20
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 70
Homework Assignments 1 3
Quizzes 2 6
Final 1 3
Total Workload 124