Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

HIR030

Course Name:

Critical Media Literacy

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

DR. ŞÜKRAN PAKKAN

Course Assistants:

Course Objective and Content

Course Objectives:

1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.

Course Content:

With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey.

Learning Outcomes

The students who have succeeded in this course;
1) 1. Have knowledge about the functioning of media, the basic concepts and effects of news and messages.
2) 2. Learn to understand and analyze the language of media correctly.
3) 3. Learns the production processes of the contents prepared in the media and can read critically.
4) 4. Instead of passively absorbing the media messages, he sees what is being actively absorbed into him and becomes difficult to persuade.
5) 5. Becomes an active reader, can produce alternative media content.

Course Flow Plan

Week	Subject	Related Preparation
1)	Literacy and Information Literacy - Basic Definitions and Concepts
2)	Media General status- History, Development Process, Current Situation in the World and Turkey
3)	The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry
4)	4 Media Message Types and Their Effects 3,4
5)	Information and News: Agenda Setting, Propaganda, Manipulation
6)	Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background
7)	Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background
8)	Critical reading concept - critical viewership
9)	ÖDEV HAFTASI
10)	Consumer culture and media: Stereotyping in the media
11)	Use of language in the media: Violence, Racism, Beauty and Body Image
12)	Female and male roles in the media
13)	New Media and Digital Critical literacy
14)	The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion

Sources

Course Notes / Textbooks:	İletişimin ABC'si- Ünsal Oskay, İletişim Araştırma ve Kuramları Prof. Dr. Şermin Tekinalp, Temel Gazetecilik Prof. Dr. Oya Tokgöz, Medya Okuryazarlığı El Kitabı-Kemal İnal
References:	Ders Notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	3	3	3	3	3
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	3	3	2	2	3
3) They have knowledge and skills about changing and evolving communication methods and technologies.	3	2	3	2	3
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	2	3	2	2	2
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2	3	3	3
6) They combine different communication areas in a holistic and strategic way.	2	2	3	3	3
7) They use written and verbal communication skills effectively.	2	2	3	3	3
8) They develop and implement strategies by thinking creatively and critically.	2	3	2	2	2
9) They have management skills.	2	3	3	2	2
10) They use research capability effectively.	3	3	2	3	2
11) They have an ethical business understanding and social responsibility.	3	3	3	3	2
12) They have capable of analytical thinking and problem solving.	2	2	3	2	3
13) They have teamwork skills.	3	3	2	2	3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	1	2	1	1	2
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	1	1	1	1	1

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	3
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	3
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	2
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	3
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	3
6)	They combine different communication areas in a holistic and strategic way.	2
7)	They use written and verbal communication skills effectively.	3
8)	They develop and implement strategies by thinking creatively and critically.	2
9)	They have management skills.	3
10)	They use research capability effectively.	2
11)	They have an ethical business understanding and social responsibility.	2
12)	They have capable of analytical thinking and problem solving.	3
13)	They have teamwork skills.	2
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	1
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	1

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 25
Midterms	1	% 25
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	14	22
Midterms	14	30
Final	14	26
Total Workload		120