ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Management Information Systems | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code: | YBS018 | ||||
| Course Name: | Communication Management | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Doç. Dr. ŞEBNEM ÖZDEMİR | ||||
| Course Lecturer(s): | İnci Abay Cansabuncu | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | The main aim of this course is to increase students' basic communication skills. The course provides a basic formation about communication culture&strategies&methods on self communication, social communication and organizational communication. Course is a main resource for students to increase their communication skills in business life, to communicate effectively, to plan and execute communication strategies . It also provides information about communication methods and methods in technology culture within the scope of 21st century competencies. |
| Course Content: | Communication management, effective communication processes, strategy and planning in communication management, organizational communication, content and content production in communication, technology in communication management, culture in communication management, communication management skills |
Learning Outcomes
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The students who have succeeded in this course;
1) Students increase awareness of communication skills. 2) Students understand the methods and benefits of effective communication in business life. 3) Students gain awareness about how communication can increase the impact and benefit of jobs. 4) Students within the scope of 21st century competencies, increase their knowledge on communication technologies, network effects in communication, social impact in communication. 5) Students get the basis to develop 'self-management skills' by increasing self communication skills. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Meet & Greet Introduction of the syllabus and curriculum | |
| 2) | Introduction to Communication Management Concept Process Method The Nature and Features of Effective Communication Message in communication (style, emotion, etc.) | |
| 3) | Effective communication processes Perception Empathy Deep Listening Sublingual Elements Barriers | |
| 4) | Strategy and System Planning in Communication Management Strategy Method Watching / Listening in communication | |
| 5) | Final Project Paper Transfer + Content in Communication Management Content Content Strategies Purpose-Oriented Content Planning Content Production Storytelling " | |
| 6) | Human in Communication Management New Communities From Target Audiences to Networks Community Awareness Networking in Individuals Creating an Ecosystem Toxic Communication Feedback Communication | |
| 7) | Organizational Communication Management Managerial Communication Employee Communication Corporate Communications | |
| 8) | Quiz+ Organizational Communication Management Network Effect in Corporate Communications Social Impact Communication | |
| 9) | Technology in Communication Management 1 Digitalization in Communication Media and Communication Technologies | |
| 10) | Technology in Communication Management 2 Data in Communication Artificial Intelligence in Communication Neuroscience in Communication | |
| 11) | Quiz+ Culture in Communication Management Cooperation&Collaboration Culture Communication in Remote and Hybrid Working Culture (managing communication within project management) | |
| 12) | Communication Management Skills 1 Social Skills Complex Problem Solving Observation Establishing Connection (Cause / Effect) Farsight Social Scientist communicator | |
| 13) | Communication Management Skills 1 Cognitive Skills Emotional intelligence Adaptation Intelligence System Intelligence | |
| 14) | Project Delivery Week: Digital Content Creation Experience Final Homework Submission Week | |
| 15) | Communication Management in the Future of Work Communication in AR / VR Communication in the Internet of Things | |
| 16) | Final Exam In-Class Evaluation |
Sources
| Course Notes / Textbooks: | Algılama Yönetimi, Ali Saydam İnternet Çağı’nda Kurumsal İletişim, Ebru Uzunoğlu, Ferah Onat, Özlem Aşman Alikılıç, Sinem Yeygel Çakır, Say Yayınları Dijital Çağda İçerik Yönetiminin Kuralları, Ann Handley&C.C. Chapman, Medicat Yayınları |
| References: | İletişim ve Teknoloji; Olanaklar, Uygulamalar, Sınırlar, Editör Zeliha Hepkon, Kırmızı Kedi Yayınevi |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 1 | 1 | 1 | 2 | 1 | ||||||||
| 2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 1 | 1 | 1 | 1 | 1 | ||||||||
| 3) Uses different information technologies and systems for understanding and solving various business problems. | 1 | 1 | 1 | 2 | 1 | ||||||||
| 4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 1 | 1 | 1 | 1 | 1 | ||||||||
| 5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 1 | 1 | 1 | 1 | 1 | ||||||||
| 6) Gains technical and managerial contributions to IT projects and takes responsibility. | 2 | 2 | 2 | 2 | 2 | ||||||||
| 7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 1 | 1 | 1 | 1 | 1 | ||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 | 1 | 1 | 1 | 1 | ||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 | 3 | 3 | 3 | 3 | ||||||||
| 10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 2 | 2 | 2 | 2 | 2 | ||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 2 | 2 | 2 | 2 | 3 | ||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 | 3 | 3 | 3 | 3 | ||||||||
| 13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 | 2 | 3 | 3 | 3 | ||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 2 |
| 2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 1 |
| 3) | Uses different information technologies and systems for understanding and solving various business problems. | 2 |
| 4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 1 |
| 5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 1 |
| 6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 2 |
| 7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 1 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 2 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 2 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 2 | 42 | |||
| Study Hours Out of Class | 14 | 3 | 2 | 70 | |||
| Quizzes | 2 | 2 | 1 | 6 | |||
| Final | 1 | 15 | 2 | 17 | |||
| Total Workload | 135 | ||||||