ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Management Information Systems (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code: | MIS049 | ||||
| Course Name: | Digital/Social Media Marketing | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. ŞEBNEM ÖZDEMİR | ||||
| Course Lecturer(s): | Deniz Altun | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | This course aims to provide students with an in depth understanding of how to manage communication challenges in today’s digital-centric era. We will examine knowledge of approaches and theories that deal with how emerging technologies, Internet and social media shape communication in today’s work environment will be delivered. |
| Course Content: | Social media communication and strategy Social media platforms and user devices Message distribution Personal and professional online social environments Content strategy Digital experience Channel planning Online reputation management Audience targeting Influencer marketing Artificial intelligence and emerging technologies |
Learning Outcomes
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The students who have succeeded in this course;
1) Analyze the digital landscape including many platforms and mediums that are available for communication. 2) Obtain an in-depth understanding of emerging communication practices 3) Assess and perceive the attributes, features and benefits of media platforms in the digital world 4) Evaluate and classify the different types of social media platforms and technologies 5) Recognize the strengths and weaknesses of social media platforms and how organizations are effectively using them to achieve their objectives. 6) Apply content strategies and development techniques. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Meet & Greet Introduction of the syllabus and curriculum | |
| 2) | Digital Communication Strategy, The Digital Media Landscape Omni-Channel Communication, Monitoring, Privacy, Regulation | |
| 3) | The Communication Model: What is Social Media? Social Media Strategy 1: Social Networks, Chat, Blogs, Influencers Social Networks, Chat, Blogs, Community Building, Influencers | |
| 4) | Social Media Strategy 2: Knowledge sharing, media sharing Measuring social media | |
| 5) | Mobile 1: Mobile Apps, Mobile-first strategy, Location-based technologies | |
| 6) | Mobile 2: Mobile Apps, Mobile-first strategy, Location-based technologies | |
| 7) | Search Engines: SEO, SEM, Online Reputation Management | |
| 8) | Mid-term Week | |
| 9) | Digital Channel Planning: Channel Mix, Editorial Calendars, Integrated Campaigns, Measurement | |
| 10) | Online Presence & User Experience Customer Journey & UX, Websites, Email, Landing Pages | |
| 11) | Digital Advertising: Digital Display, Out-of-Home, Native Ads, Programmatic Buying | |
| 12) | Content Marketing 1: Content Strategy, e-Newsletters, Lead Generation, Influencer Marketing | |
| 13) | Content Marketing 2: Content Strategy, e-Newsletters, Lead Generation, Influencer Marketing | |
| 14) | AI & Emerging Trends in Digital Communication 1 Machine Learning, IoT, Digital Analytics | |
| 15) | AI & Emerging Trends in Digital Communication 2 Machine Learning, IoT, Digital Analytics | |
| 16) | Final Exam Period |
Sources
| Course Notes / Textbooks: | Quesenberry, K. A. (2018). Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. United States: Rowman & Littlefield Publishers. (ISBN-13: 978-1-53810136-0) Selected readings, case study resources, and online lectures as necessary will be made available by the instructor. |
| References: | Selected readings, case study resources, and online lectures as necessary will be made available by the instructor. |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 | 2 | 3 | 2 | 3 | 3 | |||||||
| 2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 | 2 | 2 | 3 | 3 | 3 | |||||||
| 3) Uses different information technologies and systems for understanding and solving various business problems. | 3 | 3 | 2 | 3 | 2 | 3 | |||||||
| 4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 | 3 | 3 | 3 | 2 | 2 | |||||||
| 5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 2 | 2 | 3 | 3 | 2 | 2 | |||||||
| 6) Gains technical and managerial contributions to IT projects and takes responsibility. | 3 | 3 | 3 | 2 | 3 | 3 | |||||||
| 7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 2 | 2 | 3 | 3 | 2 | 3 | |||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 | 2 | 3 | 2 | 2 | 3 | |||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 2 | 3 | 3 | 2 | 2 | 3 | |||||||
| 10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 3 | 2 | 3 | 2 | 3 | 2 | |||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 2 | 3 | 2 | 3 | 3 | 3 | |||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 2 | 3 | 3 | 2 | 2 | 2 | |||||||
| 13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 2 | 3 | 3 | 3 | 3 | |||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 |
| 2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 2 |
| 3) | Uses different information technologies and systems for understanding and solving various business problems. | 3 |
| 4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 2 |
| 5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 2 |
| 6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 3 |
| 7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 2 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 2 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 2 |
| 13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 2 | 42 | |||
| Homework Assignments | 1 | 0 | 20 | 20 | |||
| Midterms | 1 | 25 | 2 | 27 | |||
| Final | 1 | 35 | 2 | 37 | |||
| Total Workload | 126 | ||||||