ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Management Information Systems (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code: | MIS033 | ||||
| Course Name: | Bussiness Intelligence | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. ŞEBNEM ÖZDEMİR | ||||
| Course Lecturer(s): | Prof. Dr. Metin ZONTUL | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | Students in this course will be introduced to strategic decision-making and communications planning for social media, mobile, digital advertising, search, email, digital out-of-home, and interactive media (video, radio, podcasts). Students will also gain an in-depth understanding of how to integrate digital strategies and tactics with traditional communication efforts. students in this course will be introduced to strategic decision-making and communications planning for social media, mobile, digital advertising, search, email, digital out-of-home, and interactive media (video, radio, podcasts). Students will also gain an in-depth understanding of how to integrate digital strategies and tactics with traditional communication efforts. students in this course will be introduced to strategic decision-making and communications planning for social media, mobile, digital advertising, search, email, digital out-of-home, and interactive media (video, radio, podcasts). Students will also gain an in-depth understanding of how to integrate digital strategies and tactics with traditional communication efforts. The purpose of business intelligence is to support better business decision-making. This course provides an overview of the technology of BI and the application of BI to an organization’s strategies and goals |
| Course Content: | Business Intelligence (BI) refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. |
Learning Outcomes
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The students who have succeeded in this course;
1) Introduce the concepts and components of Business Intelligence (BI) 2) Evaluate the technologies that makeup BI (data warehousing, OLAP) 3) Define how BI will help an organization and whether it will help yours 4) Identify the technological architecture that makes up BI systems 5) Plan the implementation of a BI system |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Meet & Greet Introduction of the syllabus and curriculum | |
| 2) | Business Intelligence Definition and Problem Space | |
| 3) | Business Intelligence Information Needs: Related Systems and Activities | |
| 4) | Business Intelligence Dimensions | |
| 5) | Management of Experience and Lessons Learned | |
| 6) | Business Intelligence Technologies | |
| 7) | Business Intelligence Technologies | |
| 8) | Midterm Exams | |
| 9) | Data Management Software Solutions for Business Sustainability –An Overview | |
| 10) | Marketing Analytics: Why Measuring Web and Social Media Matters | |
| 11) | Business Intelligence, Big Data, and Data Governance | |
| 12) | Encompassing BI: Education and Research Issues | |
| 13) | Encompassing BI: Education and Research Issues | |
| 14) | Presentations | |
| 15) | Presentations | |
| 16) | Final Exams |
Sources
| Course Notes / Textbooks: | Loshin, D. (2012). Business intelligence: the savvy manager's guide. Newnes. Maheshwari, A. (2014). Business intelligence and data mining. Business Expert Press. Melo, P. N., & Machado, C. (Eds.). (2020). Business intelligence and analytics in small and medium enterprises. CRC Press. Skyrius, R. (2021). Business Intelligence. Springer International Publishing. Selected readings, case study resources, and online lectures as necessary will be made available by the instructor. |
| References: | Ek bir kaynağa gerek duyulmamaktadır. - No additional source is required. |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 | 3 | 3 | 3 | 3 | ||||||||
| 2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 | 2 | 2 | 3 | 2 | ||||||||
| 3) Uses different information technologies and systems for understanding and solving various business problems. | 2 | 3 | 2 | 2 | 3 | ||||||||
| 4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 | 2 | 3 | 3 | 2 | ||||||||
| 5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 2 | 3 | 2 | 3 | 2 | ||||||||
| 6) Gains technical and managerial contributions to IT projects and takes responsibility. | 3 | 2 | 3 | 2 | 3 | ||||||||
| 7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 1 | 1 | 1 | 2 | 3 | ||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 | ||||||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 2 | 2 | 3 | 2 | 3 | ||||||||
| 10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 2 | 3 | 2 | 3 | 2 | ||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 | 3 | 1 | ||||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 | 3 | 2 | 1 | 2 | ||||||||
| 13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 | 1 | 2 | 2 | 2 | ||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 |
| 2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 |
| 3) | Uses different information technologies and systems for understanding and solving various business problems. | 3 |
| 4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 2 |
| 5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 1 |
| 6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 1 |
| 7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 1 |
| 10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 1 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 1 |
| 13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 2 | 28 | |||
| Homework Assignments | 1 | 15 | 15 | ||||
| Midterms | 1 | 35 | 1 | 36 | |||
| Final | 1 | 50 | 1 | 51 | |||
| Total Workload | 130 | ||||||