Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI162 | ||||
Course Name: | Addiction | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. FATMA EKER | ||||
Course Lecturer(s): | Doç.Dr. Fatma EKER | ||||
Course Assistants: |
Course Objectives: | Recognizing addiction as a bio-psycho-social illness, recognizing the addiction process, recognizing the addictive behaviors of itself and its surroundings, developing appropriate help seeking behaviors and gaining awareness about healthy life. |
Course Content: | Definitions of addiction, types of addiction, Risk factors and protective factors in family, peer group and social context that prepare the person for substance addiction process, Tobacco addiction, Alcohol and substance addiction, Principles of healthy life Rational use of technology, withdrawal syndrome and emergencies, Preventive substance addiction scope of studies, Laws on Alcohol and Prohibited Substance use, General information about addiction treatment and self-help groups |
The students who have succeeded in this course;
1) Understanding the concept of dependence 2) To understand the types and causes of addiction 3) Being informed about the addiction cycle 4) Gain awareness about healthy life 5) Knowledge of rational usage principles of technology 5) To be informed about services for individuals and families with addiction problems 6) Informing about the legal aspect of alcohol and substance use and use, |
Week | Subject | Related Preparation |
1) | Meeting, giving information about the Course Content | |
2) | Definitions of addiction, addiction types | |
3) | Risk factors in the family, peer group and social context that prepare the substance addiction process | |
4) | Protective and preventive factors from substance addiction | |
5) | Tobacco dependence | |
6) | Alcohol and substance dependence | |
7) | Internet addiction and rational using of technology | |
8) | Midterm exam | |
9) | Substance withdrawal syndrome and emergency situations | |
10) | General information about addiction treatment | |
11) | Scope of preventive actions in substance abuse | |
12) | Laws on the Use of Alcohol and Prohibited Substances | |
13) | Self-help groups (AA, NA) | |
14) | Principles of healthy life style | |
15) | Final exam |
Course Notes / Textbooks: | 1) Goldstein A (2001) Addiction: From Biology to Drug Policy, Oxford University Press 2) Ögel, K. ve Erol, B. (2005). Çocuklarda Sigara, Alkol ve Madde Bağımlılığı. İstanbul: MORPA Yayınları 3) Alkol madde bağımlılığı TPD yayınları 4) www.yeşilay.org.tr, www.yeniden.org.tr, www.batem34.com |
References: | 1) Goldstein A (2001) Addiction: From Biology to Drug Policy, Oxford University Press 2) Ögel, K. ve Erol, B. (2005). Çocuklarda Sigara, Alkol ve Madde Bağımlılığı. İstanbul: MORPA Yayınları 3) Alkol madde bağımlılığı TPD yayınları 4) www.yeşilay.org.tr, www.yeniden.org.tr, www.batem34.com |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
5 |
6 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 5 | 3 | 112 | |||
Midterms | 1 | 4 | 2 | 6 | |||
Final | 1 | 4 | 2 | 6 | |||
Total Workload | 124 |