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Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI157

Course Name:

Entrepreneurship and marketing

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Yaman Durusoy

Course Assistants:

Course Objective and Content

Course Objectives:	after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties.
Course Content:	The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of entrepreneurship
4) What does entrepreneurhsip and marketing mean
5) To have knowledge about the realities of business life with the knowledge learned

Course Flow Plan

Week	Subject	Related Preparation
1)	Food industry owerview
2)	Entrepreneurship concept
3)	Entrepreneurship and business
4)	Entrepreneurship in the food market
5)	The concept of marketing in entrepreneurship
6)	Marketing management and planning
7)	General evaluation
8)	Midterm Exam
9)	Consumer markets and behavior and promotion desicions
10)	Product planning and development
11)	International marketing and new developments
11)	International marketing and new developments
12)	Efficiency faktor in entrepreneurship and marketing
13)	Total quality management and productivity relationship
14)	Final exam

Sources

Course Notes / Textbooks:	Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul
References:	Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form.
2) Have knowledge about research methods of drugs and necessary resources related to the profession.
3) Has knowledge about regulations and legislation related to pharmacy and drugs.
4) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
5) Has enough awareness about individual and public health, environmental protection and occupational safety.
6) Has the ability to use computer programs in the field of pharmacy.
7) Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field.
8) Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field.
9) Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage.
10) They act in accordance with quality management and processes.
11) In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use.
12) Have the discipline necessary for team work, high communication skills, technical and application knowledge.
13) It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field.
14) As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form.
2)	Have knowledge about research methods of drugs and necessary resources related to the profession.
3)	Has knowledge about regulations and legislation related to pharmacy and drugs.
4)	Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
5)	Has enough awareness about individual and public health, environmental protection and occupational safety.
6)	Has the ability to use computer programs in the field of pharmacy.
7)	Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field.
8)	Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field.
9)	Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage.
10)	They act in accordance with quality management and processes.
11)	In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use.
12)	Have the discipline necessary for team work, high communication skills, technical and application knowledge.
13)	It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field.
14)	As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	26
Presentations / Seminar	13	26
Homework Assignments	13	26
Midterms	1	2
Final	1	2
Total Workload		124