UNI157 Entrepreneurship and marketingIstinye UniversityDegree Programs DialysisGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Dialysis

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Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: UNI157
Course Name: Entrepreneurship and marketing
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Dr. YALÇIN YAMAN DURUSOY
Course Lecturer(s): Yaman Durusoy
Course Assistants:

Course Objective and Content

Course Objectives: after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties.
Course Content: The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of entrepreneurship
4) What does entrepreneurhsip and marketing mean
5) To have knowledge about the realities of business life with the knowledge learned

Course Flow Plan

Week Subject Related Preparation
1) Food industry owerview
2) Entrepreneurship concept
3) Entrepreneurship and business
4) Entrepreneurship in the food market
5) The concept of marketing in entrepreneurship
6) Marketing management and planning
7) General evaluation
8) Midterm Exam
9) Consumer markets and behavior and promotion desicions
10) Product planning and development
11) International marketing and new developments
11) International marketing and new developments
12) Efficiency faktor in entrepreneurship and marketing
13) Total quality management and productivity relationship
14) Final exam

Sources

Course Notes / Textbooks: Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara
Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara
Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa
Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul
Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul
References: Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara
Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara
Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa
Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul
Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

Program Outcomes
1) Knows the competencies and responsibilities of the profession, has the theoretical and practical knowledge about the basic physical principles of dialysis.
2) General aspects of nephrology have knowledge about renal failure, renal diseases, fluid electrolyte problems and develops solutions when faced with an unpredictable situation.
3) Hemodiafiltration uses peritoneal dialysis and hemodialysis device.
4) Can follow the patient from end to end in hemodialysis.
5) To be aware of social, scientific, cultural and professional ethical values and use them in working environment.
6) Have information about dialysis treatment methods and types. He constantly trains himself by following the technological and scientific developments in dialysis.
7) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
8) It is prone to teamwork and has the ability to communicate effectively with other members of the health team.
9) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
10) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
11) Acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals.
12) They act in accordance with quality management and processes and participate in these processes. Has sufficient knowledge about occupational safety.
13) He is sensitive to the health problems of dialysis patients and works with a consciousness towards improving health.
14) Has enough awareness about individual and public health, environmental protection and occupational safety.
15) Its appearance, attitude, attitude and behavior make it an example for society.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Knows the competencies and responsibilities of the profession, has the theoretical and practical knowledge about the basic physical principles of dialysis.
2) General aspects of nephrology have knowledge about renal failure, renal diseases, fluid electrolyte problems and develops solutions when faced with an unpredictable situation.
3) Hemodiafiltration uses peritoneal dialysis and hemodialysis device.
4) Can follow the patient from end to end in hemodialysis.
5) To be aware of social, scientific, cultural and professional ethical values and use them in working environment.
6) Have information about dialysis treatment methods and types. He constantly trains himself by following the technological and scientific developments in dialysis.
7) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
8) It is prone to teamwork and has the ability to communicate effectively with other members of the health team.
9) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
10) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
11) Acts in accordance with laws, regulations, legislation and professional ethics rules related to its duties, rights and responsibilities as individuals.
12) They act in accordance with quality management and processes and participate in these processes. Has sufficient knowledge about occupational safety.
13) He is sensitive to the health problems of dialysis patients and works with a consciousness towards improving health.
14) Has enough awareness about individual and public health, environmental protection and occupational safety.
15) Its appearance, attitude, attitude and behavior make it an example for society.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 13 26
Presentations / Seminar 13 26
Homework Assignments 13 26
Midterms 1 2
Final 1 2
Total Workload 124