UNI157 Entrepreneurship and marketingIstinye UniversityDegree Programs Medical Laboratory TechniquesGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Medical Laboratory Techniques

Preview

Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: UNI157
Course Name: Entrepreneurship and marketing
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Dr. YALÇIN YAMAN DURUSOY
Course Lecturer(s): Yaman Durusoy
Course Assistants:

Course Objective and Content

Course Objectives: after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties.
Course Content: The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of entrepreneurship
4) What does entrepreneurhsip and marketing mean
5) To have knowledge about the realities of business life with the knowledge learned

Course Flow Plan

Week Subject Related Preparation
1) Food industry owerview
2) Entrepreneurship concept
3) Entrepreneurship and business
4) Entrepreneurship in the food market
5) The concept of marketing in entrepreneurship
6) Marketing management and planning
7) General evaluation
8) Midterm Exam
9) Consumer markets and behavior and promotion desicions
10) Product planning and development
11) International marketing and new developments
11) International marketing and new developments
12) Efficiency faktor in entrepreneurship and marketing
13) Total quality management and productivity relationship
14) Final exam

Sources

Course Notes / Textbooks: Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara
Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara
Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa
Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul
Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul
References: Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara
Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara
Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa
Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul
Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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2

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5

Program Outcomes
1) Medical laboratory techniques apply the basic knowledge and skills on the path to diagnosis from the patient samples, which are deemed necessary by the physicians, by gaining the competence towards the general and applied sciences of basic medicine fields such as microbiology, biochemistry, hematology and immunology for human health.
2) It takes part in the acceptance of samples to be examined in the medical laboratory.
3) Performs pre-analysis, prepares preparations, applies disinfection and sterilization techniques.
4) It has the knowledge of the preparation of the chemical materials, microbiological materials and media used for the analysis process, the methods of the patient samples taken and the methods to be applied to these materials and materials.
5) In the medical laboratory, he / she makes the medical tests required by the relevant specialist physician and submits it to the laboratory chief and / or specialist doctor to check the results and to report and approve.
6) It is responsible for the storage and storage of laboratory equipment and consumables in accordance with biosafety levels.
7) Medical laboratory equipment in accordance with the rules and techniques to use, controls and maintains the most efficient work by maintaining.
8) It follows the disposal of waste according to the biosecurity rules and provides urgent information to the responsible personnel in critical situations related to laboratory safety.
9) The organization organizes work in the medical laboratory and undertakes the responsibility of team work and takes individual responsibility when fulfilling its professional duties.
10) Establishes effective communication with colleagues, patients, physicians and other health professionals by considering professional and ethical values related to the field.
11) As an individual working in the field of medical laboratory, he acts in accordance with the laws, regulations and legislation related to his duties, rights and responsibilities.
12) Has enough awareness about individual and public health, environmental protection and occupational safety. Develops itself in communication, takes an active role in group work.
13) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
14) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
15) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Medical laboratory techniques apply the basic knowledge and skills on the path to diagnosis from the patient samples, which are deemed necessary by the physicians, by gaining the competence towards the general and applied sciences of basic medicine fields such as microbiology, biochemistry, hematology and immunology for human health.
2) It takes part in the acceptance of samples to be examined in the medical laboratory.
3) Performs pre-analysis, prepares preparations, applies disinfection and sterilization techniques.
4) It has the knowledge of the preparation of the chemical materials, microbiological materials and media used for the analysis process, the methods of the patient samples taken and the methods to be applied to these materials and materials.
5) In the medical laboratory, he / she makes the medical tests required by the relevant specialist physician and submits it to the laboratory chief and / or specialist doctor to check the results and to report and approve.
6) It is responsible for the storage and storage of laboratory equipment and consumables in accordance with biosafety levels.
7) Medical laboratory equipment in accordance with the rules and techniques to use, controls and maintains the most efficient work by maintaining.
8) It follows the disposal of waste according to the biosecurity rules and provides urgent information to the responsible personnel in critical situations related to laboratory safety.
9) The organization organizes work in the medical laboratory and undertakes the responsibility of team work and takes individual responsibility when fulfilling its professional duties.
10) Establishes effective communication with colleagues, patients, physicians and other health professionals by considering professional and ethical values related to the field.
11) As an individual working in the field of medical laboratory, he acts in accordance with the laws, regulations and legislation related to his duties, rights and responsibilities.
12) Has enough awareness about individual and public health, environmental protection and occupational safety. Develops itself in communication, takes an active role in group work.
13) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
14) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
15) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 13 26
Presentations / Seminar 13 26
Homework Assignments 13 26
Midterms 1 2
Final 1 2
Total Workload 124