UNI157 Entrepreneurship and marketingIstinye UniversityDegree Programs Anesthesia (Evening Education)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Anesthesia (Evening Education)

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Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: UNI157
Course Name: Entrepreneurship and marketing
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Dr. YALÇIN YAMAN DURUSOY
Course Lecturer(s): Yaman Durusoy
Course Assistants:

Course Objective and Content

Course Objectives: after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties.
Course Content: The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept
2) Problem solving and self-expression after proactive participation
3) Understanding the limits of entrepreneurship
4) What does entrepreneurhsip and marketing mean
5) To have knowledge about the realities of business life with the knowledge learned

Course Flow Plan

Week Subject Related Preparation
1) Food industry owerview
2) Entrepreneurship concept
3) Entrepreneurship and business
4) Entrepreneurship in the food market
5) The concept of marketing in entrepreneurship
6) Marketing management and planning
7) General evaluation
8) Midterm Exam
9) Consumer markets and behavior and promotion desicions
10) Product planning and development
11) International marketing and new developments
11) International marketing and new developments
12) Efficiency faktor in entrepreneurship and marketing
13) Total quality management and productivity relationship
14) Final exam

Sources

Course Notes / Textbooks: Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara
Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara
Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa
Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul
Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul
References: Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara
Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara
Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa
Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul
Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

Program Outcomes
1) Anesthesia technician has professional consciousness.
2) He/She knows the duties, authorities and responsibilities of the anesthesia technician and exhibits ethical behaviors that will carry out harmonious teamwork in the operating room.
3) He/She has the basic knowledge, skills and equipment suitable to the contemporary health technician approach, to be able to carry out communication with the patient, to take responsibility and to develop solutions when faced with an unforeseen situation related to the field.
4) Without giving any harm to patients,he/she gives importance to hygiene asepsis-antisepsis, sterilization, contamination and infection with the basic knowledge about the health care work environment.
5) He/She recognizes and uses the medical terms used in anesthesia applications.
6) He/She knows the basic structure and functions of human body and biochemical mechanisms and uses them in their professional studies.
7) He/She has information about basic anatomy and diseases related to systems.
8) While applying his / her profession, he / she can benefit from appropriate information sources and information technologies.
9) He/She has awareness of lifelong learning.
10) He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
11) He/She has knowledge about ethical principles and rules in the field.
12) He/She uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13) He/She has internalized team work, has the knowledge of basic anesthetic pharmacology and performs anesthetic and analgesic applications together with anesthesia physician.
14) To have general first aid knowledge and to show proper approach and correct application skills in emergency situations.
15) He/She has the necessary discipline for team work and carries out activities for the development of employees under its responsibility.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Anesthesia technician has professional consciousness.
2) He/She knows the duties, authorities and responsibilities of the anesthesia technician and exhibits ethical behaviors that will carry out harmonious teamwork in the operating room.
3) He/She has the basic knowledge, skills and equipment suitable to the contemporary health technician approach, to be able to carry out communication with the patient, to take responsibility and to develop solutions when faced with an unforeseen situation related to the field.
4) Without giving any harm to patients,he/she gives importance to hygiene asepsis-antisepsis, sterilization, contamination and infection with the basic knowledge about the health care work environment.
5) He/She recognizes and uses the medical terms used in anesthesia applications.
6) He/She knows the basic structure and functions of human body and biochemical mechanisms and uses them in their professional studies.
7) He/She has information about basic anatomy and diseases related to systems.
8) While applying his / her profession, he / she can benefit from appropriate information sources and information technologies.
9) He/She has awareness of lifelong learning.
10) He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
11) He/She has knowledge about ethical principles and rules in the field.
12) He/She uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13) He/She has internalized team work, has the knowledge of basic anesthetic pharmacology and performs anesthetic and analgesic applications together with anesthesia physician.
14) To have general first aid knowledge and to show proper approach and correct application skills in emergency situations.
15) He/She has the necessary discipline for team work and carries out activities for the development of employees under its responsibility.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 13 26
Presentations / Seminar 13 26
Homework Assignments 13 26
Midterms 1 2
Final 1 2
Total Workload 124