| Computer Technology | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI157 | ||||
| Course Name: | Entrepreneurship and marketing | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
| Course Lecturer(s): | Yaman Durusoy | ||||
| Course Assistants: |
| Course Objectives: | after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties. |
| Course Content: | The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60” |
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The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept 2) Problem solving and self-expression after proactive participation 3) Understanding the limits of entrepreneurship 4) What does entrepreneurhsip and marketing mean 5) To have knowledge about the realities of business life with the knowledge learned |
| Week | Subject | Related Preparation |
| 1) | Food industry owerview | |
| 2) | Entrepreneurship concept | |
| 3) | Entrepreneurship and business | |
| 4) | Entrepreneurship in the food market | |
| 5) | The concept of marketing in entrepreneurship | |
| 6) | Marketing management and planning | |
| 7) | General evaluation | |
| 8) | Midterm Exam | |
| 9) | Consumer markets and behavior and promotion desicions | |
| 10) | Product planning and development | |
| 11) | International marketing and new developments | |
| 11) | International marketing and new developments | |
| 12) | Efficiency faktor in entrepreneurship and marketing | |
| 13) | Total quality management and productivity relationship | |
| 14) | Final exam |
| Course Notes / Textbooks: | Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul |
| References: | Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||
| 1) To possess the ability to comprehend fundamental concepts in the field of computer technologies. | ||||||||||
| 2) To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions. | ||||||||||
| 3) To possess the ability to comprehend professional topics in a foreign language. | ||||||||||
| 4) To possess the capability to perform software installation, testing, and acceptance procedures. | ||||||||||
| 5) To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems. | ||||||||||
| 6) To possess the skill of conducting maintenance and repairs on computer hardware. | ||||||||||
| 7) To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies. | ||||||||||
| 8) To possess the capability to plan, design, and develop computer and network software. | ||||||||||
| 9) To possess the ability to design and program for web development. | ||||||||||
| 10) To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications. | ||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To possess the ability to comprehend fundamental concepts in the field of computer technologies. | |
| 2) | To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions. | |
| 3) | To possess the ability to comprehend professional topics in a foreign language. | |
| 4) | To possess the capability to perform software installation, testing, and acceptance procedures. | |
| 5) | To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems. | |
| 6) | To possess the skill of conducting maintenance and repairs on computer hardware. | |
| 7) | To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies. | |
| 8) | To possess the capability to plan, design, and develop computer and network software. | |
| 9) | To possess the ability to design and program for web development. | |
| 10) | To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 13 | 26 |
| Presentations / Seminar | 13 | 26 |
| Homework Assignments | 13 | 26 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 124 | |