ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Computer Aided Design and Animation | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code: | UNI157 | ||||
| Course Name: | Entrepreneurship and marketing | ||||
| Semester: |
Fall Spring |
||||
| Course Credits: |
|
||||
| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
|
||||
| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
| Course Lecturer(s): | Yaman Durusoy | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | after graduation, students will step into real life, learn basic entrepreneurship, marketing classification and properties. |
| Course Content: | The course will be explained and followed from the prepeared booklet. In the general classroom eviroment, questions, answers and discussions will be studied, participation in the course will be 30%. Average score of passing: “60” |
Learning Outcomes
|
The students who have succeeded in this course;
1) To be able to perceive multi-dimensional in the context of critical thinking cencept 2) Problem solving and self-expression after proactive participation 3) Understanding the limits of entrepreneurship 4) What does entrepreneurhsip and marketing mean 5) To have knowledge about the realities of business life with the knowledge learned |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Food industry owerview | |
| 2) | Entrepreneurship concept | |
| 3) | Entrepreneurship and business | |
| 4) | Entrepreneurship in the food market | |
| 5) | The concept of marketing in entrepreneurship | |
| 6) | Marketing management and planning | |
| 7) | General evaluation | |
| 8) | Midterm Exam | |
| 9) | Consumer markets and behavior and promotion desicions | |
| 10) | Product planning and development | |
| 11) | International marketing and new developments | |
| 11) | International marketing and new developments | |
| 12) | Efficiency faktor in entrepreneurship and marketing | |
| 13) | Total quality management and productivity relationship | |
| 14) | Final exam |
Sources
| Course Notes / Textbooks: | Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul |
| References: | Bulduk, S., (2002), Gıda Teknolojisi, Detay Yayıncılık, Ankara Erturgut, R., (2012), Toplam Kalite Yönetimi ve Liderlik, Seçkin Yayıncılık, Ankara Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Mucuk, İ., (2010), Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul Çetin, C., (1996), Yeniden Yapılanma ve Girişimcilik, Der Yayınları, İstanbul |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
|---|---|---|---|---|---|
| Program Outcomes | |||||
| 1) Ability to design Have basic art and design skills Developing an idea for a topic or problem and visualizing it Having an aesthetic point of view Ability to make 2D and 3D Animation Ability to do Motion Graphics Design (Animation) Ability to use necessary programs and software for design and animation Digital Game Design Composing and scripting an idea Ability to create a storyboard Having knowledge about desktop publishing (printing, printing, etc.) Understanding the relationship between typography and emotion | |||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Ability to design Have basic art and design skills Developing an idea for a topic or problem and visualizing it Having an aesthetic point of view Ability to make 2D and 3D Animation Ability to do Motion Graphics Design (Animation) Ability to use necessary programs and software for design and animation Digital Game Design Composing and scripting an idea Ability to create a storyboard Having knowledge about desktop publishing (printing, printing, etc.) Understanding the relationship between typography and emotion |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 13 | 26 |
| Presentations / Seminar | 13 | 26 |
| Homework Assignments | 13 | 26 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 124 | |